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Antona Smith
Kirkwood, MO
currently: Open for projects
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Answers from Antona
What advice do you have for someone looking for their first job out of college?
If you are graduating in 2007, you are encountering a very different job market. My first advice is to be patient. My second advice is don't wait until you graduate! The best advice is to utilize your status as a student and gain access to decision makers in corporations through informational interviews. Most professionals are willing to give a student 15 minutes so use it wisely. I definitely advise prospective applicants to treat every encounter with the company as an interview, that includes the receptionist, the administrative assistant, even the maintenance crew. Network! Use the resources available at your university and let everyone know you are looking. Lastly, be willing to start lower to gain the experience, there is nothing wasted in gainful employment, you can use transferrable skills in many profession.... 
Posted @ 05:56AM, March 27, 2007
by Antona Smith | Permalink
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Work history
Furniture Merchant (Sales Associate)
How would you describe your time at Crate & Barrel, Leawood, KS?
I am responsible for developing relationships with customers on a daily basis to suggest creative solutions for their home decor needs. I listen to customers describe their decorating style or dilemma and I offer solutions from my product line. I also educate them on the different types of wood and upholstery items available as well as different fabric options. I am basically their interior decorating consultant within the retail environment. It is my responsibility to develop a relationship that leads to a consumer with a purchase that satisfies their need....
Self-Employed Consultant
tags:
marketing
• writing
• project management
• customer service
• manager
• brand strategy
How would you describe your time at Taye Foster Marketing?
I was responsible for developing marketing plans, branding strategies, press releases, or sales opportunities as an independent/freelance consultant.
Marketing Career Development Associate
tags:
retail analysis
• brand development
• powerpoint presentations
• marketing plans
• opportunity analysis
• product development
• pricing
• consumer research
• model line analysis
• licensing
• p&l
• excel spreadsheet marketing c...
• writing
• merchandising
• product placement
How would you describe your time at Hallmark Cards, Inc., Kansa...?
I was responsible for managing the product development process for everyday stickers. This was a $17MM retail business that included two brands in three retail channels. I worked with licensed properties owned by such brand names as Disney, Warner Brothers, and Mattel. I was responsible for managing the product line development for children, tweens, and adults stickers in several pricing categories. I managed a cross functional team of writers, artists, manufacturing, merchandising, sales, inventory control, scheduling, and finance.
I was also responsible for developing new products for an adult party accessories line. This was a new product category the division was experimenting with through a partnership with Tapper Candies (a former subsidiary of Hallmark Cards). We successfully developed a line of cocktail party accessories that accompanied the new plate and napkin lines. We also worked with Binney & Smith, the Crayola brands, to develop a line of party accessories. The $1.3MM retail business entailed a lot of overseas conversations with the Asia Buying Office as the inexpensive party items were made in China....
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