Martin Smith

With over 17 years of achievement in health care marketing and communications with specific expertise in public relations and direct response marketing, I am searching for an opportunity to help lead an organization where the right energy is focused in the right direction.

Two common threads characterize the value I offer organizations: the capacity to lead and affect change and the ability to help focus an organization on its key external audiences.

From my work with a community hospital, large state government agency and global non-profit, I have led or initiated improvements to better meet the needs of key external audiences and as a result increased revenue or influence of the organization.

I value working with a team of professionals to shape organizational goals and identify opportunities for growth. I add value to organizations by bringing a sense of healthy skepticism as a standpoint of learning what could be better and achievable.

Core Competencies

Direct Response Marketing - Led implementation and integration of direct marketing practices that contributed to 188 percent growth in the number of individual supporters and 113 percent growth in revenue.

Public Relations - Specialize in instituting fundamental public relations practices including development of media relations strategies, integrating public relations tactics into marketing plans. Results achieved include increased media opportunities at local and national level and improved Search Engine Optimization metrics on corporate website.

Team Leadership - Supervised team of five marketing professionals. Led interdisciplinary teams in the recruitment of three outsourced business partners to improve direct mail communications; Internet communications and donations processing....