Work history
Partner
tags:
branding
• product marketing
• segmentation
• market research
• business development
How would you describe your time at OneAccord?
www.OneAccordCorp.com is structured much like a law firm, with each partner averaging 22 years experience in sales or marketing leadership. We help clients increase revenues through project, interim, or permanent engagements.
My particular focus is product marketing strategies and tactics. In fact, along with another partner, I overhauled the brand identity for OneAccord itself!
(My key industries: technology, manufacturing, and hospitality)....
Vice President, Marketing
tags:
positioning
• vendor management
• contract negotiation
• interdepartmental communication
• team building
• p&l management
• developed strategy
• road mapping
How would you describe your time at Net Nanny Software Inc. [NN...?
Broadened positioning to "Safety and Security for Enterprise and Home" incorporating subsidiary BioPassword Security Systems (patented biometric authentication software). Built marketing staff of 10 people (product management team and communications/ backbone team). Established Company "Road Map" and $5 MM departmental budget. Plotted strategy for corporate re-branding and rollout. Built marketing infrastructure and processes, including structuring a new product development process with Engineering (documents/templates, flow, approval, go/no-go). Drove and oversaw creation of Parental Advisory Panel for Net Nanny product as well as survey of both enterprise and home buyers to assess current/future products. Managed relationship with publishing vendor to create educational booklet product to complement software, from negotiating contract terms to conceiving derivative products. Oversaw replacement of contract support organization--from RFP to contract negotiation....
Sr. Product Line Mgr.
tags:
segmentation
• licensing revision
• customer experience management
• sales support
• webinars
• marketing communication
• channel program development
• pricing strategy
• product extension
• extranet management
How would you describe your time at Marketwave Corp (acquired b...?
Architected new licensing scheme, taking sales from $1 MM run rate to $12 MM-- prompting $77 MM acquisition by Accrue Software. Simplified and stratified product line, emphasizing and solving needs of enterprise customers--onsite technician deployment, multi-constituent training, and advisory council. Created collateral, demonstration scripts, extranet content, reference-account cycling system, and proposal generator for sales force, systems engineers, and channel partners. Developed marketing requirements and worked with engineering to release new software. Created new segmentation model, for marketing communication and product extension....
Director of e-Commerce
tags:
vendor management
• business planning
• web producer
• product champion
How would you describe your time at MountainZone?
Championed and created the e-Commerce offering for this online publisher in the skiing, snowboarding, mountain biking, mountain climbing world.
President
tags:
deal negotiation
• marketing communication
• business planning
• fundraising
• team development
• site selection
• business systems development
How would you describe your time at SUNSPOT QuickGreen Cuisine?
Wrote business plan to do in fast food what Whole Foods has done in the grocery industry. Raised funds, built team, and grew to 4 units before hitting scalability issues. Unable to raise next round, sold the company to a larger restaurant operator.
Director of Marketing
tags:
evangelist
• board of directors
• product marketing
• product champion
• program management
• deal negotiation
How would you describe your time at ConnectSoft -- acquired by ...?
Launched 2 online services before the Internet (proprietary bulletin-board systems) offering clip-art and then fonts for sale. Pioneered e-commerce before Photodisc. Later came back and served on Board to help company get acquired by publicly traded holding company.
Software Design Engineer
How would you describe your time at Microsoft?
Worked on industry best-sellers: Word, Flight Simulator for Macintosh, Windows 3.0. Together with prior software companies, professional engineering career spans a decade.
Education
Mathematics and Computer Science