Answers from Peter

How would you describe your dream job in 10 words or less?

Innovative, creative, analytical, search-marketing, building new business and relations, fun.

Posted @ 08:06AM, December 24, 2007 by Peter Hellander | Permalink
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Work history

Definition 6 May 2006 to November 2007
Search Marketing Specialist/SEO Specialist

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How would you describe your time at Definition 6?

Very intersting to work with a 4 million dollar/year on PPC account with 1.5 million keywords. I learned a lot about holistic approach to search marketing, including blog:ing, social bookmarking, making dynamic pages getting indexed, getting links from high PR sites with some interesting techniques.
Freelane SEO consultant September 2005 to April 2007
SEO Specialist

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How would you describe your time at Freelane SEO consultant?

A lot of small SEO jobs at basic level but some more advanced once in a while. A lot of teaching and informing about the powers of SEO and search marketing. Utilization of various keyword tools and web analytics tools.
IKEA, The Swedish Home furnishing retailer March 2005 to February 2007
Visual Marketing

How would you describe your time at IKEA, The Swedish Home furn...?

Worked with visual marketing activities. Also were in charge of investigating new techniques to improve performance, to educate visitors. Two major projects were the Jumbotrons to have educational videos runing non-stop, the other was digital pricing solutions where I suggested www.pricer.com that is a world leading digital pricing company. Right now the system is in test mode in IKEAs test/pilot store in Holland/Netherlands.... read more
PR consultant

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How would you describe your time at cucumber consulting and pub...?

Public Relations. Everything PR including product photography, production of press releases, optmizing them for search, press release submittal, press release follow up and documentation of results, designing of PR web-tabs/pages since many company lacked a PR tab, updating site/tab, chrisis management, event management, radio talk shows, networking with journalist. Very successful rate of number of good articles mainly due to good press releases, but also to very good connections amongst the journalists.... read more

Education

MacMeckarna August 1999 to December 1999
Webmaster Certified

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How would you describe your time at MacMeckarna?

HTML, CSS, javascripts, online marketing, online security, online legalities, copyright laws, site registrations, GUI design, usability, being proactive in defending your brands online, viral opportunities, forms, tables, and a lot more.
Griffith Univeristy, Brisbane, Australia January 1999 to September 2000
MBA Technology Managment

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How would you describe your time at Griffith Univeristy, Brisba...?

Very good. In depth know how on many interesting managerial topics. Case studies based education. Very inter cultural. Learned about how to maximize the utilization of technology and people and technology. Major paper I wrote were on: e-Learning, Technology Parks and Internet Security.
Hawaii Pacific University, HPU, Hawaii August 1991 to December 1993
BS/BA International Marketing

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How would you describe your time at Hawaii Pacific University, ...?

GREAT. Marketing, intercultural, information and PR, working and studying very hard, very good teachers all with their own company on the side, up to date knowledge in marketing and public relations as well all other business subjects. Made Deans list and several honor socities, served on board of directors for the Students Association for 2 semesters.... read more
Berghs School of Communication January 1989 to June 1991
Public Relations, DRMI Certified

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How would you describe your time at Berghs School of Communication?

GREAT. Public Relations, media contacts, writing press releases, finding information, chrisis management, education of board of directors of the purpose of PR, a lot of writing various texts both for PR and other purposes, media relations, media management, PR and other marketing tactics, PR and Investor PR, Public Affairs PR and traditional corporate Public Relations... read more

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