Work history
Interactive Account Executive/Media planner
tags:
optimization
• campaign management
• reporting & analysis
• media planning & buying
How would you describe your time at Apollo Interactive?
Account Executive on the Curves Account (Promoted in March 2005)
Managed all aspects of the Online Advertising campaign:
*Media Planning & Buying, Optimization, Creative and Performance analysis, Reporting
*Defined Search Engines Marketing strategies
*Email marketing (Email blasts, newsletters)
*Meetings with vendors to evaluate and find new opportunities
Account Coordinator
*Worked on various accounts: Wellpoint, Pardee Homes, University of Phoenix and Jack in the Box.
*Created performance reports
*Prepared online Media Plans, trafficked and optimized placements
*Performed market and competition research
*Email marketing...
Assistant Media Planner
tags:
media planning
How would you describe your time at Duncan & Associates?
Assistant Media Planner on the Albertsons Account
*Aided at developing a media strategy including TV, Cable, Radio and Outdoor within budget
*Executed buys checking, quarterly buy recaps, monthly billing, TV affidavits, post analysis
*Wrote point of views to evaluate relevancy of potential sponsorships
*Worked with account executive on account planning strategy and analyzed market data....
Marketing Assistant / Intern, Intl Mkg & Advertising Departments
tags:
marketing & advertising
How would you describe your time at VIRGIN RECORDS?
*Created advertising plan for print campaigns; processed and proofread artwork
*Executed merchandising requests for the distribution channels and promoters
*Created international update from Virgin branches market information and feedback on artists
*Researched International press to locate articles on Virgin artists....
Assistant Account Executive / Intern, Educational Marketing Department
tags:
marketing & advertising
How would you describe your time at TMP Worldwide Advertising &...?
*Assisted Account Executive in conducting market research, including media analysis
*Aided in analyzing market competition and evaluating competitor???s website contents.