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M. Evan Parker
Pasadena, CA
currently: My group is hiring!
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Answers from M. Evan
What makes you a great employee?
I have an extremely broad base of experience. I am a licensed Cosmetologist with an MBA and over twenty-five years experience in sales, marketing, and education within the personal care products industry. I possess excellent management skills as well as outstanding verbal and written abilities and a well-deserved reputation for effective organization and strategic planning.... 
Posted @ 12:21PM, April 18, 2007
by M. Evan Parker | Permalink
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Work history
President
tags:
education
• director
• beauty
• marketing
• start-up
• hair care
• hair color
• pr
• cosmetology
• personal care
• consulting
• entrepreneur
• spa
• program development
• texture
• salon products
• sales
• mba
• operations
• owner
• salon
• management
• distribution
• hair
How would you describe your time at Fusion Professional?
Boutique distributor committed to uniting the professional salon industry through innovative products and education personalized to meet the professional and multicultural needs of the Southern California market.
Owner
tags:
personal care
• sales
• pr
• start-up
• management
• entrepreneur
• operations
• program development
• advertizing
• marketing
• mba
• teeth whitening
How would you describe your time at Express Teeth Whitening?
Innovative company offering professional teeth whitening in the comfort and privacy of our clients' own homes.
National Sales Director
tags:
sales
• education
• salon
• hair care
• management
• product development
• spa
• distribution
• hair
• cosmetology
• beauty
• program development
• director
• personal care
• salon products
How would you describe your time at Iden International?
Established distribution channels throughout North America and assisted company in the development of marketing and education programs.
President/Owner
tags:
sales
• management
• pr
• entrepreneur
• personal care
• marketing
• education
• mba
• advertizing
• consulting
• texture
• hair care
• hair color
• start-up
• spa
• salon
• beauty
• program development
• salon products
• product development
• distribution
• owner
• cosmetology
How would you describe your time at M. Evan Parker Consulting?
Boutique consulting firm specializing in the support and development of small to mid-sized companies within the professional salon industry. Offering highly effective programs in the areas of salon and product branding, marketing strategies, product development, manufacturing (sourcing and negotiations), distribution management, sales programs, packaging concepts and sourcing, education programs and training....
Owner/Director of Communications
tags:
hair care
• pr
• program development
• start-up
• owner
• product development
• marketing
• entrepreneur
How would you describe your time at Lousey Nitpickers?
Conceptualized and developed innovative company specializing in the safe, effective, non-toxic removal of head lice and their eggs in the comfort and privacy of our clients' own homes. Developed all product offerings within the Botanical Home Care System, a safe, effective, non-toxic solution to problems associated with head lice. Created and implemented marketing plans and strategies guaranteeing profitability. Trained and managing marketing and service personnel assuring client satisfaction and consistent growth....
Director, Personalized Branding Division
tags:
marketing
• director
• sales
• salon products
• product development
• hair care
• program development
How would you describe your time at Aware Products?
Revitalizing personalized branding division of thirty-year-old professional products manufacturer. Directing all operations of Personalized Branding Division creating and implementing marketing and sales programs designed to double division revenues over three years. Elevated the concept of private label to Personalized Branding - offering products, packaging, programs, and materials competitive with those of national brands. Developed and introducing Club Aware, the first comprehensive loyalty and rewards program for personalized salon and spa brands. Managed divisional personnel consisting of Marketing, Sales, and Customer Service Managers, Account Executives, and sales support personnel....
Director of Marketing
tags:
salon products
• director
• product development
• hair color
• hair care
• program development
• marketing
• texture
How would you describe your time at Joico/ISO Professional Hair...?
Reestablished and revitalized newly acquired professional divisions of Shiseido Cosmetics, Ltd. Created and implemented marketing plans and strategies contributing to the reversal of a three-year decline in sales and improving brand profitability an average of 23%. Innovator of ISO Nexture Semi-permanent Texturizing Treatment, Joico VeroBlue Advanced Lightener and Joico VeroULTRA one-step lift and deposit powder color. Managed corporate Marketing Department consisting of Senior, Mid-level, and Associate Marketing Managers, Planners, and Coordinators....
Tressa
November 2001 to March 2003
Director of Sales and Education
tags:
director
• sales
• marketing
• salon products
• program development
• hair care
• education
• product development
• hair color
• texture
How would you describe your time at Tressa?
Restructured and relaunched thirty-four-year-old professional products manufacturer. Reversed decade-long trend of declining sales increasing revenue 44%. Modernized packaging and corporate imagery across all brands. Directed product development, reformulation, and revised brand positioning. Managed corporate Sales and Education department consisting of US and Canadian National Sales Managers, Territory Managers, Designers, Test Salon Technicians, and Customer Service/Technical Support....
Director of Sales and Marketing
tags:
hair care
• advertizing
• sales
• program development
• distribution
• operations
• education
• hair color
• marketing
• director
How would you describe your time at Muster e Dikson, S.p.A.?
Introduced Italy's leading professional products manufacturer to the US. Developed and implemented budget perimeters and marketing strategies. Established and supported full-service, national distributor network. Directed conversion from European to North American packaging. Launched an aggressive advertising and public relations campaign. Managed US Sales, Marketing, Education, and Operations Departments consisting of Regional Managers, Graphic Artist, Office Manager, Order Processing Manager, and warehouse personnel....
Director of Education and Marketing
tags:
hair care
• product development
• education
• marketing
• director
• texture
• program development
How would you describe your time at ABBA Pure & Natural Hair Care?
Directed brand repositioning and reintroduction following corporate acquisition, expanding West Coast presence to National and International markets. Directed product repackaging, simplifying descriptions, categories, and instructions. Reformulated products to meet revised performance requirements and corporate objectives. Restructured education and training programs increasing participation 1,000%. Managed corporate Education and Marketing departments consisting of Creative Director, Education Training Managers, Education and Marketing Coordinator, Events Coordinator, International Artistic Team, and Affiliate Technicians....
Director of Education
tags:
program development
• director
• texture
• hair care
• product development
• education
How would you describe your time at KMS Research?
Reestablished company???s educational presence within the professional salon industry. Dveloped and implemented all education programs, formats and materials. Assisted in the development of new products, programs and marketing materials. Established product positioning, instructions and descriptions. Strategically grew corporate Education department from one full-time educator to effective multi-level organization, consisting of Regional Education Managers, District Education Managers, International Artistic Team, and Regional Design Team....
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