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Mark Vogel
Lancaster, PA
currently: Open for projects
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Work history
Director of Product Marketing
tags:
strategy
• management
• public relations
• direct marketing
• marketing
• e-commerce
• email marketing
• advertising
• communication
• internet
• lead generation
• promotion
How would you describe your time at InnerLink?
- Responsible for sales and marketing of health and safety
- Total sales and profit in 3Q 2007 exceeded entire FY 2006 total sales and profit
- Grew safety/security product sales from 4 installations in 1Q 2006 to more than 75 in 3Q 2007
- Established and managed key relationships with national associations and business partners... 
Marketing Manager
tags:
public relations
• creative director
• strategy
• marketing
• editor
• sales
• advertising
• direct marketing
• e-commerce
How would you describe your time at Fox Chapel Publishing Co.?
- Responsible for marketing two category-leading magazines; more than 1200 book titles; and more than 25 new book titles each year.
- Part of senior management team developing new products, new markets and new delivery channels.
- Helped produce record sales in key areas, including newsstand revenue, magazine
- Led web site team to develop three new sites, which now account for more than 35% of retail sales
- Grew subscriber base for magazines by nearly 10% in one year???in a challenging magazine environment
- Helped reduce costs for magazine production, web site management and catalog production
- Achieved international publicity for our products in a wide variety of media, including a 5-part television series featuring our authors...
Manager, Corporate Marketing Support
tags:
webmaster
• media
• public relations
• communications
• internet
• marketing
• strategy
• branding
• lead generation
• crisis management
• graphic design
• marketing strategy
• budget management
• management
• advertising
• media buying
How would you describe your time at High Industries?
- Responsible for corporate marketing, public relations, advertising and brand management for High Industries, Inc.
- Activities include media relations, corporate spokesperson, creative direction/graphic design, copywriting, prospect list development, vendor management, event planning/management, media/print buying, strategic planning and market research.
- Provide marketing planning and tactical execution of marketing plans to all High companies, including development of branding guidelines, collateral materials, public relations programs, direct marketing programs, advertising campaigns, Internet marketing, seminars, lead generation and sales promotions.
- Manage expense budget of $300,000. Influence MarComm budgets totaling $1.5 million.
- Helped increase total media coverage of High and its businesses from an average of 1 million gross impressions per month to more than 5 million per month.
- Led the website development team for High Industries, Inc. (www.high.net) and its 11 companies, totaling more than 2,000 pages. Helped increase total unique visitors from an average of 3,000 per month to more than 50,000 per month.
- Grew media coverage 600% and web site activity by more than 1500% -- while budgets were reduced by more than 30%....
Account Supervisor and Media Director
tags:
management
• media buying
• budget management
• direct marketing
• sales
• art director
• branding
• direct mail
• creative director
• media
• public relations
• graphic design
• advertising
• internet
• marketing
How would you describe your time at Reese & Associates?
- As Media Director, responsible for all research, negotiation, purchase, placement and monitoring of all media activities for clients in a variety of consumer and business markets, including financial services, manufacturing, distribution and service industries.
??? Managed budgets totaling more than $2 million in newspapers, television, radio, consumer and trade publications, and outdoor.
??? Key accounts included Conestoga Wireless, CJ???s Tire, Caron Foundation, Yuasa Batteries.
??? As Account Supervisor, provided complete range of marketing services (creative, print production, public relations, media, copywriting, direct marketing, sales promotion, Internet services) to accounts in a broad base of industries.
- Charged with researching, soliciting and landing new business opportunities for the agency.
- Established a Lancaster branch office for the agency in 1996, in order to serve existing accounts, prospect for new business opportunities in the region, develop new accounts and act as Account Supervisor for those accounts.
- Key accounts included Danaher Tool Group, Philips (now Bosch) CSS, Old Guard Insurance, Harleysville Insurance Group and Morgan Corporation....
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