S. J. Mariconda
Somerset County, NJ
currently: Job hunting
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Work history
IDT
April 2004 to January 2007
Business Continuity Analyst
tags:
business continuity
• business process
• business impact analysis
How would you describe your time at IDT?
Created corporate-level business continuity plans to protect the organization's ability to operate as an ongoing concern, its financial health, its infrastructure, and its employees.
Create business continuity implementation strategy and action plan to insure revenue stream during emergencies, disasters, and other contingencies.
Conduct Business Impact Analysis to identify and prioritize business units, operations and processes essential to the company.
Develop emergency management plans, including situation analysis and recommendations for disaster preparation, mitigation, and response, for urban 17-story building housing over 1,200 employees.
Facilitate and coordinate the development of area (functional) business continuity plans for key domestic and international operating units.
Deliver other business continuity materials including Vital Business Records plan to support Sarbanes-Oxley compliance and Customer Service Representative training.... 
Marketing Manager (Consultant)
tags:
positioning
• marketing collateral
• marketing launch
How would you describe your time at Global Crossing?
Responsible for relaunch of IP-based audio, video, and web conferencing solutions.
Created new benefit-oriented positioning and value proposition for services.
Produced presentations, brochures, and sell sheets embodying new positioning.
Designed and project-managed plan to drive usage among existing customer base....
Director of Software Product Marketing
tags:
lead generation
• marketing collateral
• marketing launch
• market requirements document
• positioning
• marketing plan
How would you describe your time at Mercator Software?
Integration and data verification for compliance with HIPAA Implementation Guide Requirements testing and EDI X12 Standard Integrity testing.
Acquisition, exchange, and submission of electronic clinical trial data and metadata for medical and biopharmaceutical product development.
Created Healthcare Industry Solution Unit business plan including new positioning and follow-on tactics for increased market penetration and revenue.
Created Marketing Requirements Document (MRD) for use by product development to implement key functional enhancements.
Successfully launched new solution including sales material and public relations, creating positive industry analyst coverage.
Created sales training including market overview, competitive analysis, product positioning.
Wrote collateral set including white paper detailing product features and benefits and overall strategic benefits of solution set.
Conducted Direct Marketing Campaign that identified over 150 qualified sales prospects within three months of kickoff, strengthening $3 million revenue pipeline for 4Q02....
Software Solutions Manager
tags:
sales training
• marketing launch
• roi
• positioning
• user requirements
• collateral creation
How would you describe your time at Adir Technologies (Net2Phon...?
Created and implemented plan, positioning, and pricing for successful market launch.
Trained new sales team on market dynamics, competitive strengths, target customers, key buying criteria, and sales approach.
Wrote complete collateral set consisting of five brochures, product and financial white papers, and marketing and technical product presentations.
Created detailed Return on Investment spreadsheet model and white paper demonstrating product payback used for all customer engagements.
Generated $30 million revenue pipeline and secured product evaluations with leading telecom service providers within three months of market launch....
Director of Mktg, Telecom Solutions
tags:
p&l
• sales tools
• marketing launch
• lead generation
• partner programs
• solution selling
• marketing collateral
How would you describe your time at Cap Gemini Ernst & Young (C...?
Created marketing messages that strengthened market position of Cap Gemini telecom unit versus other Big 5 consultancies, and conducted high impact business unit relaunch.
Defined and managed budget and marketing plan for Operations Support Systems (OSS) solution sets including interconnection, network management, service activation, order entry/management, customer care, billing, mobile internet, broadband, CRM.
Implemented integrated marketing campaigns, including creation of advertising, public relations, collateral, and trade events, to support $500 million revenue achievement.
Managed marketing department staff....
Director, Strategic Market Planning
tags:
strategic planning
• p&l
• emerging technologies
• market research
• revenue forecasting
How would you describe your time at Telcordia?
Director, Strategic Software Market Planning.
Responsible for market direction for $1.2 billion telecom solutions company, including OSS opportunity analysis, target segment selection, competitive analysis, and marketing plan development.
Teamed with company thought leaders in business units and Research & Development group to identify new, more competitive corporate strategy.
Project-managed marketing plan for company's Next Generation Network offering, securing license agreements with top telecom carriers for packet-switched call processing and operations support solutions
Created strategy and implementation plan for telecom billing business unit focusing on QoS-driven billing solutions for ISPs....
Dialogic
September 1991 to September 1997
Manager of Channel Marketing
tags:
channel marketing
• marketing launch
• cross functional team
• lead generation
• integrated marketing campaign
• project management
• partner program
How would you describe your time at Dialogic?
Manager, Channel Marketing.
Created and implemented distribution channel strategy and programs for leading vendor of computer-telephony hardware and software components.
Designed, launched, and delivered co-marketing program to provide tangible value (promotion, sales tools, educational information, and revenue opportunities) to over 500 key ISV, OEM, reseller, and distributor customers. Chosen one of "Top 10 to Do Business With" 1996 by VARbusiness magazine.
Created and implemented revenue-generating integrated co-promotions (direct mail, trade shows/seminars, public relations, collateral, personal selling) with key partners that generated over 3,000 leads in six month period.
Managed channel marketing and market research staff.
Senior Marketing Manager.
Responsible for packaging and promoting PC expansion boards and Application Programming Interface (API) software into application-oriented solution bundles to OEM customers.
Created positioning for Company's flagship hardware and software architecture used in all marketing activities over three year period, establishing market leadership position over competing architectures.
Created and presented Global Market Analysis as keynote to annual internal management meeting to enhance effectiveness of product and market planning....
Director, Product Marketing
tags:
market research
• sales tools
• user requirements
• collateral creation
• lead generation
• competitive analysis
• positioning
How would you describe your time at On-Line Software International?
Director of Software Product Marketing.
Shared P&L responsibility for Business Unit product line of seven programmer productivity software products for enterprise and government sector mainframe users.
Created and implemented marketing plans that grew revenue from start-up business to $13 million revenue per year.
Created full portfolio of marketing materials, including extensive direct mail and trade show promotions.
Conducted all group sales training, and helped close accounts with sales managers.
Developed product release enhancement plans and managed release launches with Product Development.
Manager of Market Research.
Conducted surveys and focus groups and managed staff to assess market potential, competitive positioning, customer characteristics, needs, and buying intentions.
Worked with Product Marketing Managers to increase revenue by defining new products and features and creating more effective marketing plans.
Analyzed client base composition to identify best sales prospects and conducted studies of most effective sales techniques using internal data....
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