Work history
Director Affiliate Media
tags:
media
• media planning
• email
• strategy
• marketing
• business development
• execution
How would you describe your time at Aptimus?
- Under minimal supervision, grew affiliate network business by 275% in 5 months
- Successfully managed the relaunch of email channel including creative, testing matrices, landing page design and optimization
- Identify, negotiate and close strategic and profitable business partnerships with viable 3rd parties including affiliate networks, ad networks, service providers and research companies
- Present strategic recommendations to senior management regarding current and future business opportunities in a variety of industry verticals and via a wide variety of interactive marketing vehicles... 
Media Supervisor
tags:
account service
• lead generation
• online media
• media planning
• marketing
• management
• marketing strategy
• advertising
• education
• media
How would you describe your time at High Voltage Interactive?
- Directed team of 3 through all aspects of online marketing strategy development and media planning; hiring and training new team talent and implementation of industry best practices into operations
- Interfaced directly with major clients and translated their needs into action plans including new agency product, service and campaign development
- Drove the growth of corporate revenues by 200% within 12 months of starting and helped groom company for acquisition including due diligence, corporate financial reporting and legal review
- Planned, deployed and managed initiatives including Search Engine Optimization, Search Engine Marketing, CPA media buying, Email, Banner ads, Rich Media, RSS, Podcasts, Blog Communications, CPM, CPC, etc....
Media Planner
How would you describe your time at Cole & Weber / Red Cell?
- Planned and managed approximately $1 million per month in interactive media spend while attaining set volume goals for very large adult education clients
- Established long-term, working relationships with vendors and negotiated relevant marketing opportunities to meet clients' strategic needs
- Assisted in the hiring and training of new team members, including remote training and intensive team building exercises; Worked to transfer communal knowledge into actionable processes and structures...
Media Planner
How would you describe your time at Modem Media?
- Planned, executed and managed the online Consumer campaigns of multiple high-tech Fortune 500 companies whose marketing budgets exceeded $8 million annually
- Achieved client objectives while ensuring brand recognition, message clarity and user experience; deployed strategies including wireless applications, rich media and out-of-the-box advertising opportunities...
Education
Master of Business Administration
tags:
business
• mba
• marketing
• finance
Economics and Communciation Studies
micah has
