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Craig Kiessling
Atlanta, GA
currently: Job hunting
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Work history
CSKnet
June 2005 to the present
Managing Consultant
tags:
seo
• atlanta
• decatur
• online marketing
• web developer / webmaster
• analytics and reporting
How would you describe your time at CSKnet?
- Provide in-depth Competitive Analysis
- Advise enhancements to web presence, activities and processes
- Manage flow of enhancement for SEO (Search Engine Optimization)
Country e-Operations Manager
tags:
content management
• management
• online marketing
• seo
• international experience
• relationship building
• south east asia
• training
• india
• singapore
• analytics
• mandarin
• thailand
• ecommerce and ebusiness
• reporting & analysis
How would you describe your time at Hewlett-Packard Asia Pacifi...?
- Raised Web-Generated revenue across country SMB Portals in South East Asia by 40-60%, within a 12-month period.
- Strategic Planning, Initiation and Managing Execution of web and eMarketing (online, internet & email marketing) campaigns for the SMB & Enterprise sector in Singapore, Indonesia, India & Thailand
- Conceptualized & Initiated execution of program to equally distribute visibility of various Business Unit???s products on portals
- Designed, Developed & Managed execution of eDMs (electronic direct mail marketing), Promotions & Special Events Pages, Micro-sites, Links & Chicklets; all as supporting and achieving various SMB campaign objectives
- Used various reporting tools to create reports, analyzed and acted upon Campaign Performance Metrics & Conversions
- Liased directly with CRM & ERP associates to achieve full CLM (closed-loop marketing), from ensuring accuracy & completeness in customer database and targeting the audience, to loyalty programs, Opt-ins and personalization.
- Migrated old portals into new standards of design & development, ensuring usability and structure
- Facilitated New Product Introductions online
- Managed partners & vendors in collaborating on projects
- Re-developed and Maintained SMB portals and updated online Product Catalogues
- Helped facilitate various customer incentive rewards programs within Singapore
- Lead presentations and meetings to highlight achievements and discuss escalations
- Served on various project planning and execution boards for various aims
- Trained various agency employees in HP Proprietary software, HP eMarketing standards, Design & Development standards, etc.
- Continuously improved operating processes, keeping in mind budget (and individual & team targets), so as to lower cost and improve ROI.
- Conducted in-depth training for new team members to repeat all duties of a Country Operations Manager for other South-East Asian countries... 
CSKnet
August 1998 to December 2001
Managing Consultant
tags:
web developer / webmaster
• reporting & analysis
• project management
• ecommerce and ebusiness
• online marketing
• analytics and reporting
• content
• html
• marketing
• analytics
• management
• atlanta
• content management
• training
• seo
• relationship building
How would you describe your time at CSKnet?
Worked with diverse clients to:
- Conceptualize, Initiate and Manage online web, Internet & email Marketing campaigns
- Lead & Coordinate various aspects of Online Acquisition & Retention Marketing efforts designed to drive site traffic. PPC (pay-per-click), SEO (search engine optimization), SEM (search engine marketing), Affiliate programs, Portals, Comparison Shopping sites, Affinity sites, email marketing acquisition & retention programs; Product data feed driven programs & other media-based business building activities.
- Analyze metrics of marketing campaigns, web sites & portals (seo, usability, keywords, structure, lead generation, customer database, etc.), create reports, and consult on effective strategic solutions for better ROI.
- Advise on content for lead generation, retention, return visits, lead conversion, SEO, SEM, etc.
- Develop entertaining yet informative newsletters and collateral materials
- Create innovative graphic design
- Explaining & Offering high bandwidth/low bandwidth options
- Full life-cycle local and web-based application development
- Site maintenance and communication establishment
Sample list of clients:
Six Continents Hotels
Warranty Corporation of America
Grizzard
Homestore
EzGov J. Walter Thompson
Andersen Consulting
Golden Key
Physical Training Traditions
TechBios Salvation Army ??? Florida
WebUseNet
E-Staff
C. Dickens...
Craig's Network
Senior Recruiter,
Sony Playstation
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Vice President of...,
CoreSpeed
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Principal Consultant,
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Craig has
