Herman Lorenz

Atlanta, GA

currently: Here to network

Work history

AdByNet December 2006 to the present
Chief Financial Officer

How would you describe your time at AdByNet?

Internet advertising start-up, providing video advertising production and internet advertising management and tracking. Software developer for advertising placement and tracking for Video on Demand systems for cable operations www.adbynet.com

???Developed financial operating forecast to obtain cash requirements and operational plan. Presented company to potential investors.

???Identified potential markets for development of internet advertising; contacted potential clients.

???Established billing and contractor management systems for video on demand project.... read more
Metro Directories January 2004 to October 2006
Chief Financial Officer

How would you describe your time at Metro Directories?

Producer and distributor of multiple printed, CD and internet telephone directories in different geographic areas. Financial and operational role in turnaround of this US subsidiary of an international company. www.metrodirectories.com

???Turned around $3.7 million operating loss for Company. Decreased direct costs 21%, saving $1.6 million; reduced total costs more than $6 million; created operating profit.

???Developed expansion plan to dramatically increase revenue. Produced plan for seven new directories in 2006 and 2007, and additional directories in future years. Identified potential acquisitions and geographic expansion opportunities.

???Focused distribution and production into better demographic patterns. Reduced printing cost $1 million in one year.

???Designed cash forecasting system to provide detailed requirements estimate for cash-starved business. Produced detailed weekly forecasts of cash flow more than one year in advance.... read more
Daniels Press January 1987 to December 2003
General Manager (CEO) / CFO

How would you describe your time at Daniels Press?

Producer of newspapers, booklets, inserts and direct mail advertising nationally. Grew from purely financial role to operational management role in this multi-location manufacturer.

GENERAL MANAGER
???Redirected focus to new markets, increasing revenue $2.5 million. Grew revenues at sustained annual rate of more than 20%, expanding revenues 250% over 4 years.

GENERAL MANAGER / CFO (Forms Factory Inc - Subsidiary)

CHIEF FINANCIAL OFFICER
???Initiated just-in-time (JIT) inventory management and purchasing system. Reduced inventory investment 50%, while price of materials increased 50%, and volume of business increased 300%.... read more
Vansant & Law July 1984 to September 1987
Vice President

How would you describe your time at Vansant & Law?

Investment Banking firm specializing in small and medium size business financing and acquisitions/divestitures. Managed divestitures of smaller units of large businesses.
Atlanta Journal-Constitution November 1981 to July 1984
Treasurer and Director of Accounting

How would you describe your time at Atlanta Journal-Constitution?

Publisher, producer and distributor of daily newspapers in the Atlanta market, part of Cox Enterprises Inc.
Miller-Zell January 1979 to December 1981
Treasurer (CFO)

How would you describe your time at Miller-Zell?

Producer of interior mood displays and point of purchase fixtures for major retail chains. Expanded business from production of fixtures and displays to a broader retail consulting and design focus.
Ernst & Young (Ernst & Whinney) August 1973 to December 1978
Management Consultant

How would you describe your time at Ernst & Young (Ernst &a...?

International accounting and consulting firm. Consulting included financial systems design and implementation; financial forecasting; operational analysis; and organizational development.

Education

Georgia State University January 1972 to December 1973

How would you describe your time at Georgia State University?

MBA, Finance, 1972 — 1973 GPA 4.0 Activities and Societies: National Honor Society - Beta Gamma Sigma
Oglethorpe University January 1971 to December 1972
BA, General Studies, GPA 4.0

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