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Jennifer Masson

Cocoa Beach, FL

currently: Job hunting

Skill tags show all tags Invisible show less

strategic account planning • brand planning • product idea development and ... • market & consumer research • research & analysis

Jennifer has 1 recommendation and 3 contacts.

Answers from Jennifer

How would you describe your dream job in 10 words or less?

High caliber creative agency that loves me for my brain

Posted @ 08:55AM, October 03, 2008 by Jennifer Masson | Permalink
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Work history

Divine Christmas November 2007 to the present

Owner, President

tags: business development • product idea development and ... • trade show coordinator • vendor and customer relations...

How would you describe your time at Divine Christmas?

Developed new Christmas business with two partners. Created and managed new product lines. Responsible for implementing trade show strategy and building customer relations. Built vendor relations for manufacturing items.

Avance WPP Guatemala October 2007 to November 2007

Freelance Account Planner

tags: market & consumer research • brand definition • product definition

How would you describe your time at Avance WPP Guatemala?

Defined brief for Venado Especial de Oro (rum) by analyzing primary and secondary research. Established clear identities for the eight brands within the Venado portfolio.

DRM DDB August 2007 to October 2007

Account Planner

tags: product analysis • market & consumer research • market definition • brief development

How would you describe your time at DRM DDB?

Managed and analyzed research, developed communications that resonated with target. Monitored and interpreted cultural and social trends of US based, Central and South American Hispanics. Client list included: McDonalds, Marshals, State Farm, Perdue, MIFF.

Faith Popcorn's Brain Reserve April 2007 to July 2007

Freelance Account Planner

How would you describe your time at Faith Popcorn's Brain Reserve?

Researched Miami and the US for trendspotting projects. Subjects included: America and Americana, and the meaning of value. Created pitch materials supporting the projects.

Cooper DDB January 2006 to December 2006

JR Account Executive

How would you describe your time at Cooper DDB?

Interacted with clients and creative teams, wrote creative briefs, and developed in-house research book. Clients: Florida Lottery, Gubernatorial Points of Light

Education

Miami Ad School January 2007 to April 2007

Bootcamp for Account Planning

tags: creative thinking • market & consumer research • research methodologies

How would you describe your time at Miami Ad School?

There are alot of really bad ads. They need help. At MAS I learned different ways to attempt to solve the problems that plague agencies; such as strategic development of clear communications to clients and research methods to help define core communications.

Florida International University- School of Jou... August 2003 to April 2005

Advertising Major, Marketing Minor

Jennifer's Network

erin middleton

Account Planner,

Miami Ad School

John Bornholdt

Founder, CEO,

John Bornholdt As...

Carol Menendez

>> See all contacts (3)

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