Work history

Computer History Museum February 2006 to February 2008
Director, Marketing & Communications

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How would you describe your time at Computer History Museum?

As an individual contributor, I managed the Computer History Museum's marketing and communications efforts including PR, advertising, collateral, events, community outreach and promotion.
Sutter Health/Eden Medical Center April 2005 to September 2005
Marketing Manager

How would you describe your time at Sutter Health/Eden Medical ...?

Sucessfuly marketed newly-opened Sutter Health East Bay Neuroscience Center including the development of all advertising, collateral materials and event logistics. Planned and implemented communications and positioning of revamped Eden Women's Maternity Sevices Center including advertising, collateral and logo development.... read more
polo ralph lauren October 2004 to December 2005
Business Development Manager

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How would you describe your time at polo ralph lauren?

Created innovative business concept to extend the Ralph Lauren brand into a new business service line for home staging services with 100% Ralph Laueren products in high-end real estate markets around the country. Built and maintained a large customer base through strong customer service and Ralph Lauren creative partnership strategies within the customer categories of real estate agents/brokers and interior/staging designers.... read more
Phoenix Technologies, Ltd. April 2003 to September 2003
Director, Marketing Communications

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How would you describe your time at Phoenix Technologies, Ltd.?

Managed a staff of five to provide a variety of marketing functions such as global marketing commuications, PR, tradeshows & events and technical documentation. Developed and revised 165 markting documents for sales staff and website use. Created new marketing & communications tools and processes as well as technical documentation and localization processes.... read more
Hewlett-Packard Company December 1993 to February 2002
Diretor, Communications Strategy and Planning

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How would you describe your time at Hewlett-Packard Company?

At HP I developed and deployed integrated marketing communications plans for East and West Coast business units within the Business Critical Server Group as a key member of the Integrated Marketing Communications orgnization. As Director of Integrated Communications/Marketing Services, I managed a team of 40+ in-house staff and contractors responsible for advertising, direct marketing, PR, employee communications, brand and creative direction, campus library operations, and creative services (design, writing, editing, media production, literature distribution and project management groups.) Participated as a keu communications member of two Compaq merger teams for the Tandem Computers and Digital Eqipment Corporation acqisitions, planning external advertising efforts and internal employee commujnications and events. I also served as Manager, Worldwide Advertising, Dirct Maerketing and Tradeshows for Tandem Computers.... read more
Pagliaro/Kuhlman March 1990 to December 1993
Senior Vice President, Director of Client Services

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How would you describe your time at Pagliaro/Kuhlman?

Developed integrated advertising and communications cmpaigns for 14 business-to-business clients including Actel, ATT/NCR, Chips & Technologies, Dysan and Siemens. Managed in-house staff in the account services, media and research departments.
BBDO, Palo Alto February 1981 to March 1990
Vice President, Account Supervisor

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How would you describe your time at BBDO, Palo Alto?

Developed and managed agency teams responsible for developing integrated advertising and PR programs for more than 25 business-to-business accounts including Adaptec, Claris, Fujitsu, Maxtor, Motorola Semiconductor, NEC Semiconductor, Quantum and Sony. Managed account service teams and other agency resources.... read more

Education

University of the Pacific (UOP) September 1969 to May 1973
Commuications Arts and Drama (double major)

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How would you describe your time at University of the Pacific (...?

Utter bliss comes to mind. I was a "sponge" in that I soaked up new information and made new life-long friends along the way. Everyday of those four years at UOP was a teaching experience for me.

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