Amy Fang-Yu Chen

Work history

Michigan State University August 2008 to the present

Research Assistant

tags: retailing & merchandising • data collection • market reseach • marketing • survey

How would you describe your time at Michigan State University?

--Analyzed comprehensive case study reports addressing brand awareness, competitive positioning, and global retailing strategy.
--Assisted the design of survey and questionnaires examining the relationship between price perception and in-store shopping behavior.
--Conducted post-shopping market ...

IDEE Department Store January 2003 to August 2004

Account Executive

tags: retailing & merchandising • analysis • customer relationship managment • customer relationship building • market expansion

How would you describe your time at IDEE Department Store?

-Analyzed weekly, monthly, and quarterly sales reports to assess and evaluate clients.
-Motivated and trained new co-workers in the logic of market expansion and client assessment.
-Implemented six holiday promotional activities and increased sales 18 %.

Arwin Bio-Tech. Co. Ltd July 2001 to December 2002

Marketing Specialist

tags: copy writing assistance • retailing & merchandising • product development & commerc... • customer service and sales • advertising and public relations • fashion analysis

How would you describe your time at Arwin Bio-Tech. Co. Ltd?

-Contributed to the design and development of new private label products.
-Initiated and organized advertising and public relations activities and directed merchandise presentation.
-Visited retail channels and executed stream-lining standardization operations.

Education

Michigan State University September 2005 to September 2008

Advertising, Public Relations and Retailing

tags: branding & positioning • marketing and advertising • statistcal anylysis • case analysis • retailing & merchandising • consumer behavior research • international trade • demand forecasting • inventory supply management • pricing analysis

Fashion Institute of Technology (FIT) February 2005 to May 2005

Fashion Merchandising Management

tags: pricing & costs • international marketing & adv... • fashion analysis • retailing • international trade • merchandising & displays

Fu-Jen Catholic University September 1997 to June 2001

Fashion Marketing and Design, Textile and Clothing

tags: coordinate activities • fashion analysis • fashion design • fashion marketing. fashion show

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New York, NY

Work history

How would you describe your time at Michigan State University?

How would you describe your time at IDEE Department Store?

How would you describe your time at Arwin Bio-Tech. Co. Ltd?

Education

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