Work history
Marketing Manger
tags:
lead generation strategies
• direct email campaigns
• search engine optimization
• online marketing
• marketing plan development
• ad word campaigns
• public relations
• b-to-b and consumer-targeted ...
• marketing collateral creation
• brand development
How would you describe your time at RELDATA?
- Collaborate with CEO and VP to develop and implement a marketing plan to launch new and existing products to market.
- Manage vendors, public relations firms, graphic design agency and freelance writers.
- Develop and implemented creative lead generation programs including direct mail, email, online marketing, email campaigns and advertising.
- Implement first Google ad words campaign; analyzed results to achieve maximum visitors and developed ways to collect data on visitors.
- Manage creation of sales presentations, all company marketing collateral and case studies.
- Negotiate budgets for advertising, lead generation and online marketing programs.
- Oversee the Web site design, updates and enhancements to improve visitor time on site.
- Handle tradeshow and event selection and planning from booth design to product launch.... 
Marketing Services Manager, Digital Camera Division
tags:
marketing collateral creation
• brand development
• consumer-targeted promotions
• public relations
• marketing plan development
• advertising campaigns
How would you describe your time at Casio America?
- Planned and execute marketing programs for existing digital camera line and product launches to increase revenue and market share with tight deadlines.
- Oversaw the creation of marketing collateral, displays, and other sales and marketing materials for national retail stores.
- Managed tasks of marketing firm on a daily basis along with graphic designers and vendors
- Handled new packaging projects, retail store initiatives and promotional activities for national sales programs.
- Maintained all digital camera marketing materials including price sheets, spec sheets, brochures, catalogs, line art, photographs and displays.
- Advised on press releases, promotions and communication strategies for digital cameras.
- Established and maintain relationships with field sales staff, operating departments and vendors and inform contacts of current marketing objectives and approaches.
- Supported tradeshows by managing the creation of show brochures and booth graphics with product key messaging and company branding....
Marketing Communications Manager
tags:
online marketing
• marketing plans
• marketing collateral creation
• lead generaton campaigns
• direct mail development
• web site development
• corporate branding
• public relations strategies
How would you describe your time at Archive Systems?
- Developed and executed strategies for product launches, online marketing, Webinars, advertising, direct mail, and lead generation projects from planning and implementation to measurement and analysis.
- Managed projects for major marketing campaigns to support overall lead generation, which in 2006 led to over one million dollars in revenue.
- Handled the development of the corporate Web site, sales presentations and all company marketing collateral and client case studies to support sales.
- Created strategic partnerships with industry consultants and analysts.
- Handled outside agencies and budgets for marketing functions including graphic designers, direct mail fulfillment houses and printing companies
- Established strategies and tactics for public relations campaigns which resulted in feature articles and news coverage.
- Managed the research and selection of trade shows and coordination of internal lead generation events....
Education
Bachelor of Arts, Communication Studies
Valerie has
