Patricia Mejia
Sterling, VA
currently: Job hunting
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Work history
IXI
April 2006 to the present
Vice President, Mktg. & Communications
tags:
lead generation
• corporate marketing
• marketing communications
How would you describe your time at IXI?
Reporting to CMO, directs corporate marketing services for Banking, Insurance, Securities and Consumer Marketing profit centers. Leads and collaborates with senior management to execute vertical marketing programs while ensuring brand consistency and alignment with corporate strategy. Accountable for delivering qualified business development leads with measurable ROI leveraging a variable budget of $300k per year to support all sector marketing. Built PR, Online Marketing and Lead Generation programs from the ground-up, implementing new tools and processes to maximize efficiency, reduce waste and build the IXI brand.
Key Accomplishments:
* Executed the firm's first-ever national media campaign leveraging its proprietary data to introduce a new index of consumer spending potential. As a result of the campaign, the firm received broad media coverage including vision/trend stories in a variety of regional and business publications including Washingtonian Magazine, Dallas Morning News, Providence Journal, Brandweek, Adweek, and DM News. Secured the firm's first ever feature story and branded success case published in the U.S. Postal Service Deliver Magazine.
* Managed redesign of the corporate website to reposition the company from a product-oriented organization to a client-focused firm that is committed to serving customer needs. As part of this initiative, created the firm's first in-house website design & content management capability significantly enhancing the corporate web presence and leveraging the corporation's three external websites as a platform for marketing and business development. Provided creative direction, copywriting and project management.
* Executed a wide range of lead generation programs including webinars, white papers, and trade shows (sponsorships and speaking engagements) leveraging a variety of pre- and post-event tactics (email, direct mail, call campaigns, etc.) to drive attendance.
* Built Corporate Marketing's first Field Marketing operation implementing standard, repeatable processes to increase the quality and quantity of sales-ready leads:
o Recruited, hired, trained and managed team of Field Marketing Associates that increased qualified leads by 200 percent within the first two months.
o Created integrated lead generation, qualification and management program and implemented those processes in the corporation's CRM system to provide full management visibility into the lead pipeline.... 
Marketing Manager
tags:
pr
• analyst relations
• lead generation
How would you describe your time at Evergreen Systems?
Reporting to the CEO, directed public relations and demand generation programs.
Key Accomplishments
* Planned and executed demand generation programs leveraging a variety of traditional and non-traditional marketing channels including white papers, paid search advertising, podcasts and blogs.
* Managed PR agency advancing the firm's thought leadership agenda and generating coverage in key trade publications such as CIO Magazine and eWeek.
* Completed corporate re-branding-new corporate identity and positioning-and managed creative design and implementation on time and within budget....
Lead Marketing Communications Specialist
tags:
product marketing
• marketing communications
How would you describe your time at freddie mac?
Reporting to Director, Product Marketing & Communications, managed seven-member marketing team responsible for demand generation and customer communications programs promoting FRE's automated underwriting and secondary marketing systems with a combined 20,000+ system users.
Key Accomplishments
* Managed two marketing and product support websites and two bi-monthly electronic newsletters with more than 25,000 email subscribers
o Achieved average open rate of 80 percent, and average click-thru rate of six percent.
* Developed communications strategies and plans in support of technology product releases and was instrumental in two successful B2B and B2C product launches.
* Launched company's first HTML-rich electronic newsletter to provide quantifiable measures of market reach and marketing effectiveness.
* Conceived and managed execution of a multi-channel awareness marketing program that generated a more than 90 percent increase in website traffic throughout the two-month campaign.
* Ensured message alignment and consistency through the creation and delivery of sales presentations, sales and marketing summaries and issue briefs....
Asst. Director, Corp. Relations & Management
tags:
corporate communications
• relationship management
How would you describe your time at Mortgage Bankers Association?
Reporting to SVP of Corporate Relations & Membership, managed the association's Future Leaders Program for senior mortgage industry executives.
Key Accomplishments
* Planned and executed three annual leadership development seminars.
* Managed $200,000 annual budget and generated $35,000 in first-year sponsor support.
* Created Internet micro-site, quarterly newsletter and membership directory.
* Created and executed a general membership recruitment campaign that generated more than $75,000 in incremental revenue....
Director, Member Relations
How would you describe your time at Southeastern Universities R...?
Reporting to CEO, held series of management and administrative positions for this regional education association culminating in promotion to Director of Member Relations.
Key Accomplishments
* Developed first Internet site and monthly email news bulletin.
* Supported corporate re-branding including creation of new collateral, new quarterly newsletter and annual report.
* Planned and executed corporate events including quarterly Executive Committee and annual Board of Trustees meetings at various hotel and university destinations....
Education
Public Adminisration
tags:
public administration
• public management
How would you describe your time at George Mason University?
Completed Master's Degree
Government & Politics
How would you describe your time at university of maryland coll...?
Completed Bachelor of Arts degree
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