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Ken Herron
Boston, MA
currently: Job hunting
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Work history
Chief Marketing Officer
tags:
marketing
• executive
• web 2.0
• cmo
• social media
How would you describe your time at Online Buddies?
Developed young marketing team by establishing the business processes and culture required to quantify the effectiveness of total marketing spend and reduce paid member acquisition costs
Led the marketing teams responsible for: customer, market, and competitor research; country- and market-specific brand management; print, online, and outdoor/transit advertising; SEO, SEM, and online (e.g., Facebook) marketing; event sponsorships; member, media, and crisis communications; health education, intervention, and outreach; and overall brand look, feel, tone, and voice... 
Vice President of Interactive Strategies
tags:
brand
• vice president
• international
• executive
• wikis
• web 2.0
• podcasts
• blogs
• marketing
• social networking
How would you describe your time at Realogy?
Led the development and implementation of enterprise-wide interactive vision, strategies, and roadmap to fully leverage the internet and become the industry leader in innovation
Consumer, broker, and agent marketing programs included: interactive marketing, national advertising, localized marketing, agent and broker recruiting, sales support, public relations, and internal communications in support of U.S. and international market share growth
Resulting innovations included collaboration, social networking, and user-generated content...
Avaya
January 2000 to May 2005
Director and Technical Manager
tags:
software
• technology
• marketing
• enterprise
• telecommunications
How would you describe your time at Avaya?
Led 50+ person employee, contractor, and vendor team across 5 countries to leverage primary customer research, usability engineering, content management, and lean manufacturing best practices to develop and deliver the print, web, and interactive product marketing ??? in 23 languages ??? required to sell, install, and use complex, engineered communications systems
Launched global marketing strategies to increase product revenues $360M (a 9% increase), and increase customer satisfaction 20%
Resulting innovations included: podcasting of installation content, embedding of product assistance directly into products through ???on-line??? help and user tutorials, and transformation of .pdf-format ???documents under glass??? into truly interactive web-based content...
Education
Executive Education: Marketing Management Program
tags:
marketing
• management
• executive
International Marketing
tags:
global
• international
• mba
• consumer
• marketing
Economics and German (dual major)
tags:
b.a.
• german
• economics
Ken's Network
Account Manager,
Bank of America C...
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