greg kazmierczak

Norwalk, CT

currently: Job hunting

greg has 4 contacts.

Work history

Vertrue January 2005 to May 2007
Sr.Director Marketing

tags:

How would you describe your time at Vertrue?

Sr. Director of Marketing LowerMyPayment.com
01/05 Vertrue (NASDAQ VTRU) acquired LowerMyPayment where I continued to oversee the day-to-day responsibilities of the site.

1. Oversee all aspects of operation
2. P/L responsibilities
3. Drive the marketing agenda for the site and each respective channel
4. Manage internal affiliate network program and all programming and new reporting for affiliates
5. Scheduled updates to executive management team
6. Contract negotiation with national lenders and vendors
7. Work with outside SEO and paid search vendors to develop strategy across all channels
8. Coordinate with internal departments (Product, Technology, Sales, Finance, Legal, Ad Ops, Creative) to achieve business objectives
9. Define and manage all system changes, modifications and updates with both internal IT departments and contracted consultants
10. Monthly reporting to Exec. Management on performance and industry trends
11. Trade show strategy and representation
12. Speak and write for various mortgage-related events and publications to promote LowerMyPayment... read more
LowerMyPayment.com August 2004 to January 2005
Founder-CEO

tags:

How would you describe your time at LowerMyPayment.com?

I had Developed a real-time lead generation site for mortgage, insurance, communication and auto financing leads. Also implemented an in-house "commission junction" to allow affiliates to place the LowerMyPayment offer on their site which provided real-time reporting
there were two sites; a lender website to drive prospective clients and the affiliate websites to drive prospective traffic deals in addition to the retail site for consumers.

The back-end System allowed for lead delivery to clients based on state, property values, LTV's, loan amounts etc... read more
Home123 February 2002 to June 2004
Director of E-commerce

tags:

How would you describe your time at Home123?

I had developed a nationally branded affinity progra which averages four thousand leads monthly and successfully achieved an average cost per lead under $20.00 and a cost per funded loan below $1200.00

I was directly responsible for managing a channel which generated 40% of the company revenues. I am highly knowledgeable of technical elements required to implement and maintain a web-based affiliate network

Continual updating of web metrics to enhanced reporting to track effective ROI, and conversions based on lead form type and marketing creative

Managed both internal/external graphic and IT functions

Solid knowledge of search engine, contextual and browser technologies and industry trends

Developed monthly marketing report incorporating, TV, direct mail, radio and affinity channels

Manage inbound call center operation

Maintain competitive edge on breaking technologies by attending internet seminars and tradeshows... read more

Education

university of bridgeport June 1987 to May 1989
MBA
Pennsylvania State University August 1983 to May 1987
B.S.

Greg's Network

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George Winikates ...
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Color Experts Int...

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