This Management Consultant Job in Washington, DC is expired
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Purpose of Role: The Mars Veterinary Marketing Manager will lead the development and execution of consumer marketing and trade programming for the portfolio of Mars Veterinary products. This position plays a key role in achieving the brand's growth and profit plans.
This person will be responsible for delivering both the annual and long term marketing p...
Purpose of Role: The Mars Veterinary Marketing Manager will lead the development and execution of consumer marketing and trade programming for the portfolio of Mars Veterinary products. This position plays a key role in achieving the brand's growth and profit plans.
This person will be responsible for delivering both the annual and long term marketing plans. This includes the development of brand strategies and plans, including new innovation concepts, packaging, consumer communications, sales materials, and in-market programs for field sales. The successful candidate will have a broad breadth of marketing skills and experience. The candidate is a strong team player, influencer, and results-oriented individual. He / She will work closely with internal (R&D, Supply, Commercial, Sales, S&F, Corporate Affairs) and external (Advertising, Promotion, Direct) groups to develop and execute the marketing plans.
Principal Accountabilities
Under the direction of the General Manager:
- Develop marketing plan and assume leadership of cross-functional teams and agency resources to deliver plan growth and profit objectives
- Manage marketing research and consumer insights
- Objectively assess marketplace and business conditions to develop and implement long-term strategic plan
- Establish innovative marketing plans, including the construction of integrated brand communication programs to include trade promotion, consumer promotion, and social media / PR (in conjunction with VP Corporate Affairs)
- Represent the marketing function for project execution meetings to ensure on-time and in-budget delivery of activities
- Active member of management team that drives business strategy
- Writes and edits communication materials, translating technical science concepts to understandable levels for audience target populations.
- Develops and leverages relationships with scientists, organizations and key media personnel for the benefit of the company
- Develops all sales and collaborative materials.
- In conjunction with VP of Corporate Affairs, develops and executes social media strategy to include web site(s), Twitter, Facebook, and other social media platforms.
- Develops draft advertising text and layouts as part of campaign materials and presents to GM for review and approval.
- Manage the communication campaigns surrounding internal associate engagement strategy
- Other special projects as assigned by General Manager or President
ADDITIONAL RESPONSIBILITIES:
- Manage and staff company booth or exhibit at trade and community events.
Mission Critical Competencies
- Dealing with Ambiguity
- Drive for Results
- Action Oriented
- Functional/Technical Skills
- Brand Management
- Consumer /Trade Promotion management
- Public Relations
- Web Development
- Interpersonal Savvy
- Organizing
- Presentation Skills
- Written Communications
Key Functional Skills/Knowledge
- Demonstrated success in the execution of marketing planning and execution within the consumer packaged goods, animal health, and / or pharmaceutical industries
- Experience with managing agency personnel and/or consultants, and collaborating with peers in other functions.
- Organized and can work in a high-pressure environment with multiple projects, being able to dovetail high priority projects.
- Assertive, can sell ideas and professionally represent the company; excellent public speaker.
- Excellent verbal and written skills, demonstrated expertise with public relations tactics, measurements and results, and event management
Key Experiences
- Minimum 7 years experience as a brand or marketing manager within the consumer packaged goods, animal health, and / or pharmaceutical industries
- Knowledge and understanding of the workings of Public Relations and Social Media as part of the marketing function
Desired Education
- A bachelor's degree in marketing, advertising, or communications.
- MBA and / or M.S. in marketing or advertising preferred.
Decision Making Authority and Impact
- This person will lead the marketing function for Mars Veterinary and will develop and execute virtually all marketing tactics
- Make recommendation on consultants and spokespersons to assist in delivering the overall brand messaging
People Management Responsibility
Direct (management associates) 0
Direct (non-management associates) 0
Indirect (management associates) 0
Indirect (non-management associates) 0
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The NGA Center for Best Practices is accepting applications for a senior analyst position in the Homeland Security and Technology Division. This is an outstanding opportunity for an enthusiastic individual with a strong background in state and local homeland security policy and knowledge of justice information sharing programs, public safety communication...
The NGA Center for Best Practices is accepting applications for a senior analyst position in the Homeland Security and Technology Division. This is an outstanding opportunity for an enthusiastic individual with a strong background in state and local homeland security policy and knowledge of justice information sharing programs, public safety communications, and states' use of technology to improve government services.
Responsibilities include supporting the management of the day-to-day operations and administration of the Division's justice information sharing and public safety communications portfolios; coordinating project and contract management activities; working closely with high-ranking state and federal officials; providing technical assistance to the nation's governors and their executive staff; researching and writing reports, articles and papers; and organizing and participating in workshops, conferences and seminars.
Qualifications
A Master's degree in public policy, homeland security or a related field or significant work experience in the homeland security field is required. Familiarity with technology issues preferred. Prior experience with a policy organization is helpful.
The ideal also candidate will have:
* Project management, budget, organizational, and interpersonal skills necessary to coordinate and manage projects involving multiple activities, in a team environment;
* Excellent oral and written communication skills;
* Interpersonal and analytical skills necessary to consult with state officials, define problems and deliver policy solutions;
* Demonstrated ability to gather information about public policy and legislative issues and state and local best practices, synthesize and analyze information for a variety of audiences, and provide consulting services to state officials;
* Technical knowledge related to homeland security, information sharing, interoperable communications issues;
* Ability to assume responsibility and take independent action;
* Competency with basic software applications such as Microsoft Word, Excel, and PowerPoint.
Salary range is to the mid-60s, commensurate with experience. NGA offers an excellent benefits package and work environment.
Moving expenses will not be paid
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