This Program Manager Job in Reston, VA is expired
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Purpose of Role: The Mars Veterinary Marketing Manager will lead the development and execution of consumer marketing and trade programming for the portfolio of Mars Veterinary products. This position plays a key role in achieving the brand's growth and profit plans.
This person will be responsible for delivering both the annual and long term marketing p...
Purpose of Role: The Mars Veterinary Marketing Manager will lead the development and execution of consumer marketing and trade programming for the portfolio of Mars Veterinary products. This position plays a key role in achieving the brand's growth and profit plans.
This person will be responsible for delivering both the annual and long term marketing plans. This includes the development of brand strategies and plans, including new innovation concepts, packaging, consumer communications, sales materials, and in-market programs for field sales. The successful candidate will have a broad breadth of marketing skills and experience. The candidate is a strong team player, influencer, and results-oriented individual. He / She will work closely with internal (R&D, Supply, Commercial, Sales, S&F, Corporate Affairs) and external (Advertising, Promotion, Direct) groups to develop and execute the marketing plans.
Principal Accountabilities
Under the direction of the General Manager:
- Develop marketing plan and assume leadership of cross-functional teams and agency resources to deliver plan growth and profit objectives
- Manage marketing research and consumer insights
- Objectively assess marketplace and business conditions to develop and implement long-term strategic plan
- Establish innovative marketing plans, including the construction of integrated brand communication programs to include trade promotion, consumer promotion, and social media / PR (in conjunction with VP Corporate Affairs)
- Represent the marketing function for project execution meetings to ensure on-time and in-budget delivery of activities
- Active member of management team that drives business strategy
- Writes and edits communication materials, translating technical science concepts to understandable levels for audience target populations.
- Develops and leverages relationships with scientists, organizations and key media personnel for the benefit of the company
- Develops all sales and collaborative materials.
- In conjunction with VP of Corporate Affairs, develops and executes social media strategy to include web site(s), Twitter, Facebook, and other social media platforms.
- Develops draft advertising text and layouts as part of campaign materials and presents to GM for review and approval.
- Manage the communication campaigns surrounding internal associate engagement strategy
- Other special projects as assigned by General Manager or President
ADDITIONAL RESPONSIBILITIES:
- Manage and staff company booth or exhibit at trade and community events.
Mission Critical Competencies
- Dealing with Ambiguity
- Drive for Results
- Action Oriented
- Functional/Technical Skills
- Brand Management
- Consumer /Trade Promotion management
- Public Relations
- Web Development
- Interpersonal Savvy
- Organizing
- Presentation Skills
- Written Communications
Key Functional Skills/Knowledge
- Demonstrated success in the execution of marketing planning and execution within the consumer packaged goods, animal health, and / or pharmaceutical industries
- Experience with managing agency personnel and/or consultants, and collaborating with peers in other functions.
- Organized and can work in a high-pressure environment with multiple projects, being able to dovetail high priority projects.
- Assertive, can sell ideas and professionally represent the company; excellent public speaker.
- Excellent verbal and written skills, demonstrated expertise with public relations tactics, measurements and results, and event management
Key Experiences
- Minimum 7 years experience as a brand or marketing manager within the consumer packaged goods, animal health, and / or pharmaceutical industries
- Knowledge and understanding of the workings of Public Relations and Social Media as part of the marketing function
Desired Education
- A bachelor's degree in marketing, advertising, or communications.
- MBA and / or M.S. in marketing or advertising preferred.
Decision Making Authority and Impact
- This person will lead the marketing function for Mars Veterinary and will develop and execute virtually all marketing tactics
- Make recommendation on consultants and spokespersons to assist in delivering the overall brand messaging
People Management Responsibility
Direct (management associates) 0
Direct (non-management associates) 0
Indirect (management associates) 0
Indirect (non-management associates) 0
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The strength to heal our nation's defenders.
ACTIVE ENTOMOLOGIST
Your knowledge of insects and their behavior can make a difference in the health, morale and overall environment of our Soldiers. When you serve your country as an entomologist and Officer on the U.S. Army Health Care Team, you'll conduct research, perform pest management and provide impor...
The strength to heal our nation's defenders
ACTIVE ENTOMOLOGIST
Your knowledge of insects and their behavior can make a difference in the health, morale and overall environment of our Soldiers. When you serve your country as an entomologist and Officer on the U.S. Army Health Care Team, you'll conduct research, perform pest management and provide important information to our leaders regarding biological hazards around the globe
Benefits include:
- Paid continuing education
- 30 days of paid vacation earned annually
- Non-contributory retirement benefits with 20 years of qualifying service
- No-cost or low-cost medical and dental care for you and your family
- Commissary and post exchange shopping privileges
- Flexible, portable retirement savings and investment plan similar to a 401(k)
- Privileges that come with being an Officer in the U.S. Army
- Training to become a leader in your field
Requirements include:
- Master's degree in entomology or biological science with a major in entomology from an accredited program acceptable to the Surgeon General
- Between 21 and 42 years of age (health care professionals ages 43 to 60 are now eligible for a two-year service contract under the OAPP program)
- U.S. citizenship
RESERVE ENTOMOLOGIST
As an entomologist and Officer, you'll play an important role on the U.S. Army Reserve Health Care Team. Your knowledge of insects, pest management and disease prevention can improve a Soldier's quality of life. When you practice in your community and serve when needed, you'll develop skills that will enhance the work you do every day.
Benefits include:
- Health Professionals Special Pay of $30,000, paid in three annual increments of $10,000
- Up to $50,000 in education loan repayments through the Health Professionals Loan Repayment Program (HPLRP); paid in three annual installments
- Paid continuing education and training
- Non-contributory retirement benefits at age 60 with 20 years of qualifying service
- Low-cost life and dental insurance
- Travel opportunities, including humanitarian missions
- Commissary and post exchange shopping privileges
- Flexible, portable retirement savings and investment plan similar to a 401(k)
- Privileges that come with being an Officer in the U.S. Army
- Training to become a leader in your field
Requirements include:
- Master's degree in entomology or biological sciences with a major in entomology from an accredited program acceptable to the Surgeon General
- Between 21 and 42 years of age (health care professionals ages 43 to 60 are now eligible for a two-year service contract under the OAPP program)
- Permanent U.S. residency
Numerous positions are available worldwide. Please click "Apply" to request an info pack
FEATURED JOB Entomologist posted 22 days ago on Jobster.com
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The strength to heal our nation's defenders.
ACTIVE ENTOMOLOGIST
Your knowledge of insects and their behavior can make a difference in the health, morale and overall environment of our Soldiers. When you serve your country as an entomologist and Officer on the U.S. Army Health Care Team, you'll conduct research, perform pest management and provide impor...
The strength to heal our nation's defenders
ACTIVE ENTOMOLOGIST
Your knowledge of insects and their behavior can make a difference in the health, morale and overall environment of our Soldiers. When you serve your country as an entomologist and Officer on the U.S. Army Health Care Team, you'll conduct research, perform pest management and provide important information to our leaders regarding biological hazards around the globe
Benefits include:
- Paid continuing education
- 30 days of paid vacation earned annually
- Non-contributory retirement benefits with 20 years of qualifying service
- No-cost or low-cost medical and dental care for you and your family
- Commissary and post exchange shopping privileges
- Flexible, portable retirement savings and investment plan similar to a 401(k)
- Privileges that come with being an Officer in the U.S. Army
- Training to become a leader in your field
Requirements include:
- Master's degree in entomology or biological science with a major in entomology from an accredited program acceptable to the Surgeon General
- Between 21 and 42 years of age (health care professionals ages 43 to 60 are now eligible for a two-year service contract under the OAPP program)
- U.S. citizenship
RESERVE ENTOMOLOGIST
As an entomologist and Officer, you'll play an important role on the U.S. Army Reserve Health Care Team. Your knowledge of insects, pest management and disease prevention can improve a Soldier's quality of life. When you practice in your community and serve when needed, you'll develop skills that will enhance the work you do every day.
Benefits include:
- Health Professionals Special Pay of $30,000, paid in three annual increments of $10,000
- Up to $50,000 in education loan repayments through the Health Professionals Loan Repayment Program (HPLRP); paid in three annual installments
- Paid continuing education and training
- Non-contributory retirement benefits at age 60 with 20 years of qualifying service
- Low-cost life and dental insurance
- Travel opportunities, including humanitarian missions
- Commissary and post exchange shopping privileges
- Flexible, portable retirement savings and investment plan similar to a 401(k)
- Privileges that come with being an Officer in the U.S. Army
- Training to become a leader in your field
Requirements include:
- Master's degree in entomology or biological sciences with a major in entomology from an accredited program acceptable to the Surgeon General
- Between 21 and 42 years of age (health care professionals ages 43 to 60 are now eligible for a two-year service contract under the OAPP program)
- Permanent U.S. residency
Numerous positions are available worldwide. Please click "Apply" to request an info pack
FEATURED JOB Entomologist posted 22 days ago on Jobster.com
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