LOCATION: McLean, VA... NOTE RE: Relocation: Prefer local candidates but willing to consider non-local candidates within a relatively close proximity to the DC Metro area (appx 500 miles). Modest relocation allowance may be provided for the right...
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Purpose of Role: The Mars Veterinary Marketing Manager will lead the development and execution of consumer marketing and trade programming for the portfolio of Mars Veterinary products. This position plays a key role in achieving the brand's growth and profit plans.
This person will be responsible for delivering both the annual and long term marketing p...
Purpose of Role: The Mars Veterinary Marketing Manager will lead the development and execution of consumer marketing and trade programming for the portfolio of Mars Veterinary products. This position plays a key role in achieving the brand's growth and profit plans.
This person will be responsible for delivering both the annual and long term marketing plans. This includes the development of brand strategies and plans, including new innovation concepts, packaging, consumer communications, sales materials, and in-market programs for field sales. The successful candidate will have a broad breadth of marketing skills and experience. The candidate is a strong team player, influencer, and results-oriented individual. He / She will work closely with internal (R&D, Supply, Commercial, Sales, S&F, Corporate Affairs) and external (Advertising, Promotion, Direct) groups to develop and execute the marketing plans.
Principal Accountabilities
Under the direction of the General Manager:
- Develop marketing plan and assume leadership of cross-functional teams and agency resources to deliver plan growth and profit objectives
- Manage marketing research and consumer insights
- Objectively assess marketplace and business conditions to develop and implement long-term strategic plan
- Establish innovative marketing plans, including the construction of integrated brand communication programs to include trade promotion, consumer promotion, and social media / PR (in conjunction with VP Corporate Affairs)
- Represent the marketing function for project execution meetings to ensure on-time and in-budget delivery of activities
- Active member of management team that drives business strategy
- Writes and edits communication materials, translating technical science concepts to understandable levels for audience target populations.
- Develops and leverages relationships with scientists, organizations and key media personnel for the benefit of the company
- Develops all sales and collaborative materials.
- In conjunction with VP of Corporate Affairs, develops and executes social media strategy to include web site(s), Twitter, Facebook, and other social media platforms.
- Develops draft advertising text and layouts as part of campaign materials and presents to GM for review and approval.
- Manage the communication campaigns surrounding internal associate engagement strategy
- Other special projects as assigned by General Manager or President
ADDITIONAL RESPONSIBILITIES:
- Manage and staff company booth or exhibit at trade and community events.
Mission Critical Competencies
- Dealing with Ambiguity
- Drive for Results
- Action Oriented
- Functional/Technical Skills
- Brand Management
- Consumer /Trade Promotion management
- Public Relations
- Web Development
- Interpersonal Savvy
- Organizing
- Presentation Skills
- Written Communications
Key Functional Skills/Knowledge
- Demonstrated success in the execution of marketing planning and execution within the consumer packaged goods, animal health, and / or pharmaceutical industries
- Experience with managing agency personnel and/or consultants, and collaborating with peers in other functions.
- Organized and can work in a high-pressure environment with multiple projects, being able to dovetail high priority projects.
- Assertive, can sell ideas and professionally represent the company; excellent public speaker.
- Excellent verbal and written skills, demonstrated expertise with public relations tactics, measurements and results, and event management
Key Experiences
- Minimum 7 years experience as a brand or marketing manager within the consumer packaged goods, animal health, and / or pharmaceutical industries
- Knowledge and understanding of the workings of Public Relations and Social Media as part of the marketing function
Desired Education
- A bachelor's degree in marketing, advertising, or communications.
- MBA and / or M.S. in marketing or advertising preferred.
Decision Making Authority and Impact
- This person will lead the marketing function for Mars Veterinary and will develop and execute virtually all marketing tactics
- Make recommendation on consultants and spokespersons to assist in delivering the overall brand messaging
People Management Responsibility
Direct (management associates) 0
Direct (non-management associates) 0
Indirect (management associates) 0
Indirect (non-management associates) 0
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The Wolf Trap Foundation for the Performing Arts is offering the following position in its Communications and Marketing Department:
Manager, Interactive Communications
Position Summary: The Manager, Interactive Communications manages and develops the content, functions and design of the Wolf Trap Foundation website. This position works collaboratively a...
The Wolf Trap Foundation for the Performing Arts is offering the following position in its Communications and Marketing Department:
Manager, Interactive Communications
Position Summary: The Manager, Interactive Communications manages and develops the content, functions and design of the Wolf Trap Foundation website. This position works collaboratively across the Foundation to develop strategies that accomplish organizational objectives via the website and other online and interactive spaces. This position also oversees the production of email marketing campaigns.
Qualifications: Successful candidates will have a BA/BS in a related field and 2 years experience in developing & maintaining arts or entertainment content. Candidates must have working knowledge of new media platforms used to create & distribute information; proven strategic communication and writing skills; keen attention to detail; strong technical skills, including experience using Sitecore or other .NET content management system, knowledge of CSS & the ability to code pages to XHTML standards; knowledge of web design principles; awareness of new media and interactive communication trends; and basic knowledge of server configuration and SQL. Candidates should have the ability to work independently and as part of a team, as well as excellent organization and inter-personal skills. Sensitivity and commitment to the mission of Wolf Trap Foundation for the Performing Arts.
To apply, candidates are to send a cover letter and resume with desired salary to hr@wolftrap.org.
Based on Wolf Trap Foundation's commitment to the environment, electronic documents are preferred
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