CIGNA | Los Angeles, CA
Org Marketing Statement
CIGNA's Mission: To help the people we serve improve their health, well-being and sense of security
At CIGNA, we are committed to providing our customers with benefits, expertise, and services that improve their health, we...
Sales Manager arrived 45 days ago from CIGNA
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Bekaert Specialty Films LLC., www.bekaertfilms.com is a global leader in the development, manufacture and distribution of specialty films for use as solar control and safety window films, and for industrial applications. The company delivers solutions for safety, security, glare, energy savings and C02 emission reduction through a network of independent...
Bekaert Specialty Films LLC., www.bekaertfilms.com is a global leader in the development, manufacture and distribution of specialty films for use as solar control and safety window films, and for industrial applications. The company delivers solutions for safety, security, glare, energy savings and C02 emission reduction through a network of independent certified dealers and distributors in more than 60 countries under the Solar Gard, Panorama and Quantum brands.
Our business model is focused on quality in all that we do, from the products we manufacture to the training, tools and service that we provide on a daily basis. We are a middle market company and pride ourselves on being flexible and innovative. The role of Product Marketing Manager in window film is pivotal to the business and this position has global responsibility for the respective market architectural or automotive. Not for the faint hearted this role is for a dynamic, motivated self starter who is excited by the opportunity to take control, identify growth opportunities and champion them within the organization. Creativity, flexibility and a desire to succeed are paramount to success in this role. It is demanding and crosses multiple continents, requiring travel and the ability to juggle a schedule that is anything but 9 to 5.
Bekaert Specialty Films LLC., is the first in the industry to certify its carbon footprint, is a Climate Action Leader and is committed to environmental responsibility. Headquartered in San Diego, CA, Bekaert Specialty Films is a subsidiary of the Bekaert group. Founded in 1880, Bekaert is a global technological leader in its two core competencies: advanced metal transformation and advanced materials and coatings, and a market leader in drawn wire products and applications. Bekaert (Euronext Brussels: BEKB) is a global company with headquarters in Belgium, employing over 23,000 people worldwide. Serving customers in 120 countries, Bekaert pursues sustainable, profitable growth in all its activities and generates annual combined sales of ?4 billion more than $5 billion.
BASIC PURPOSE OF POSITION:
The Product Marketing Manager is responsible for the architectural window film product line globally and the contribution of the line to the overall goals of the company. The successful candidate will analyze current and future markets and trends to effectively manage market growth and to drive the overall marketing strategy for your product line. They will formulate and implement annual sales and marketing plans and initiatives, as well as pricing and promotional strategies. They will be responsible for identifying new product requirements and opportunities and clearly communicating these to R&D as part of our formal product development process. They will also be responsible for overall business planning and forecasting. In collaboration with sales they will ensure achievement of budgeted sales for their assigned product line.
The Product Marketing Manager (PMM) must possess a unique blend of business and technical savvy; a big-picture vision, and the drive to make that vision a reality. The ability to gather and analyze target market data is the key to finding innovative solutions for the broader market.
The selected candidate must be proficient at working cross-functionally with R&D, engineering, product management, and sales. The PMM must work seamlessly alongside marketing communications to define the go-to-market strategy, helping them understand the product positioning, key benefits, and target customer. Serve as the internal and external evangelist for the specific product line and its markets and be able to balance the voice of the customer with the business goals and objectives
This position requires a strategic thinker
KEY RESPONSIBILITIES:
* Define market segmentation strategy and geographic focus and penetration strategy
* Identify market and product requirements per market segmentation and develop the business case and rationale to secure internal resources to develop the products, services, tools and initiatives to meet these requirements
* Concentrate on product and marketing strategy by market segment and define the message to the channel by working with marketing communications and the sales forces
* Developing and implementing a company-wide go-to-market plan, working with all departments to execute.
* Analyzing potential partner relationships for the product.
Minimum qualifications include:
* Bachelor's degree in Business, Economics, Marketing or related discipline.
* 5-10 years product marketing experience preferably in consumer products, or with architectural or glazing products
* MBA highly desired
* Demonstrated depth of experience in market segmentation, research and statistical analysis
* International business experience, particularly experience acquired outside of the US, is highly valued.
* A willingness to travel worldwide is required
* Requires a high energy, go-getter, with initiative and a desire to succeed in all cases
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