Company... We have been retained by a rapidly growing, venture-backed, international energy technology company that seeks a hands-on Product Marketing/Management professional to join their senior management team. The company is headquartered in the...
-
Purpose of Role: The Mars Veterinary Marketing Manager will lead the development and execution of consumer marketing and trade programming for the portfolio of Mars Veterinary products. This position plays a key role in achieving the brand's growth and profit plans.
This person will be responsible for delivering both the annual and long term marketing p...
Purpose of Role: The Mars Veterinary Marketing Manager will lead the development and execution of consumer marketing and trade programming for the portfolio of Mars Veterinary products. This position plays a key role in achieving the brand's growth and profit plans.
This person will be responsible for delivering both the annual and long term marketing plans. This includes the development of brand strategies and plans, including new innovation concepts, packaging, consumer communications, sales materials, and in-market programs for field sales. The successful candidate will have a broad breadth of marketing skills and experience. The candidate is a strong team player, influencer, and results-oriented individual. He / She will work closely with internal (R&D, Supply, Commercial, Sales, S&F, Corporate Affairs) and external (Advertising, Promotion, Direct) groups to develop and execute the marketing plans.
Principal Accountabilities
Under the direction of the General Manager:
- Develop marketing plan and assume leadership of cross-functional teams and agency resources to deliver plan growth and profit objectives
- Manage marketing research and consumer insights
- Objectively assess marketplace and business conditions to develop and implement long-term strategic plan
- Establish innovative marketing plans, including the construction of integrated brand communication programs to include trade promotion, consumer promotion, and social media / PR (in conjunction with VP Corporate Affairs)
- Represent the marketing function for project execution meetings to ensure on-time and in-budget delivery of activities
- Active member of management team that drives business strategy
- Writes and edits communication materials, translating technical science concepts to understandable levels for audience target populations.
- Develops and leverages relationships with scientists, organizations and key media personnel for the benefit of the company
- Develops all sales and collaborative materials.
- In conjunction with VP of Corporate Affairs, develops and executes social media strategy to include web site(s), Twitter, Facebook, and other social media platforms.
- Develops draft advertising text and layouts as part of campaign materials and presents to GM for review and approval.
- Manage the communication campaigns surrounding internal associate engagement strategy
- Other special projects as assigned by General Manager or President
ADDITIONAL RESPONSIBILITIES:
- Manage and staff company booth or exhibit at trade and community events.
Mission Critical Competencies
- Dealing with Ambiguity
- Drive for Results
- Action Oriented
- Functional/Technical Skills
- Brand Management
- Consumer /Trade Promotion management
- Public Relations
- Web Development
- Interpersonal Savvy
- Organizing
- Presentation Skills
- Written Communications
Key Functional Skills/Knowledge
- Demonstrated success in the execution of marketing planning and execution within the consumer packaged goods, animal health, and / or pharmaceutical industries
- Experience with managing agency personnel and/or consultants, and collaborating with peers in other functions.
- Organized and can work in a high-pressure environment with multiple projects, being able to dovetail high priority projects.
- Assertive, can sell ideas and professionally represent the company; excellent public speaker.
- Excellent verbal and written skills, demonstrated expertise with public relations tactics, measurements and results, and event management
Key Experiences
- Minimum 7 years experience as a brand or marketing manager within the consumer packaged goods, animal health, and / or pharmaceutical industries
- Knowledge and understanding of the workings of Public Relations and Social Media as part of the marketing function
Desired Education
- A bachelor's degree in marketing, advertising, or communications.
- MBA and / or M.S. in marketing or advertising preferred.
Decision Making Authority and Impact
- This person will lead the marketing function for Mars Veterinary and will develop and execute virtually all marketing tactics
- Make recommendation on consultants and spokespersons to assist in delivering the overall brand messaging
People Management Responsibility
Direct (management associates) 0
Direct (non-management associates) 0
Indirect (management associates) 0
Indirect (non-management associates) 0
|
|
-
Product Management will report to the VP of Marketing... product plans for Centrifuge's flagship product
- Work with management team to define high level product..
-
products and services, including product awareness... levels of management... Bachelor's or Master's degree in Marketing, Management, Economics or Finance..
-
Marketing will lead and manage all marketing... marketing, event marketing, channel marketing, product marketing, product management, team management..
Marketing Director arrived 5 days ago from TheLadders.com
-
-
About the Job:
As the VP of Client Operations at... computer and network management with very low downtime
Vendor management and selection
Evaluate..
-
strategic and tactical management objectives. This... s CEO, President, VP of Client Solutions, VP of Product, and Senior Director of Marketing and Strategy to..
-
to join its senior management team. Headquartered in... position reports to the VP Sales. The company seeks an experienced, detail-oriented marketing/proposal..
Proposal Manager arrived 11 days ago from TheLadders.com
-
Responsibilities: Work with the Product Managers, Implementation Managers, Engagement Services Managers, and other departments within the company to prepare proposals, RFI/RFP responses and new business presentations, including creating presentation
...
-
1. Develop content that supports ProFunds and ProShares sales and marketing communications strategies and messages to financial professionals and investors across various media types (print, web, presentations). 2. Research, fact-check and proofread
...
-
RESPONSIBILITIES: As one of our Account Supervisors, you will: Manage the account team and budget of one or more sizable accounts Develop and execute strategies for leading healthcare companies Deliver superior media results, including pitching strat
...
Job Search Enhanced by 
|
Jobster has many ways to help you find your next job
-
Get the right job delivered to your inbox
-
Post your resume and let recruiters find you
-
Connect with people at companies you want to work for
|
