Senior Product Manager  

Overview:

This individual will be responsible for developing brand strategies and tactics; gaining broad organizational consensus; influencing multiple, diverse stakeholders to ensure sound tactical implementation; and driving brand profitability.



Responsibilities:
  • Interacting with internal/external customers and interpreting market/market research data to identify relevant trends and customer needs, and develop creative solutions to address them.
  • Monitoring product and market performance and perceptions, and recommending adjustments to positioning, strategy, and lifecycle management as necessary.
  • Providing specific direction to partner agencies to conceive differentiating marketing programs and tools, and providing leadership throughout the internal review and approval process.
  • Incorporating consumer, e-marketing, and public relations principles into brand strategies and programs.
  • Fostering collaboration with partners in sales and sales management, learning and development, and other key commercial functions.
  • Developing and refining market and product forecasts, and optimizing brand profitability, i.e. revenue, expenses and patient rebate programs.
  • Providing commercial direction to manufacturing and sample management partners.


Qualifications:
  • Bachelor's Degree required. MBA preferred.
  • At least 7 years of experience in the pharmaceutical industry (dermatology or aesthetics experience ideal); three to five years in marketing.
  • Experience leading the development of brand strategies and tactics.
  • Experience implementing programs across the pharmaceutical promotional mix (consumer marketing experience helpful).
  • Experience marketing or launching products in a crowded and weakly differentiated market.
  • Understanding of the regulatory guidelines and laws governing promotion of pharmaceutical products.

Non-Technical Competencies:

  • Demonstrated ability to set and achieve individual and business objectives.
  • Demonstrated analytical and strategic thinking skills.
  • Demonstrated ability to manage projects from inception through completion by establishing and following detailed and realistic plans.
  • Demonstrated ability to collaborate with and influence others even in situations where no formal authority exists.
  • Excellent oral and written communication skills.
  • Ability to flourish in a demanding, dynamic and fast-paced environment.

AA/EEO Employer