- Interacting with internal/external customers and interpreting
market/market research data to identify relevant trends and
customer needs, and develop creative solutions to address
them.
- Monitoring product and market performance and perceptions, and
recommending adjustments to positioning, strategy, and lifecycle
management as necessary.
- Providing specific direction to partner agencies to conceive
differentiating marketing programs and tools, and providing
leadership throughout the internal review and approval
process.
- Incorporating consumer, e-marketing, and public relations
principles into brand strategies and programs.
- Fostering collaboration with partners in sales and sales
management, learning and development, and other key commercial
functions.
- Developing and refining market and product forecasts, and
optimizing brand profitability, i.e. revenue, expenses and patient
rebate programs.
- Providing commercial direction to manufacturing and sample
management partners.
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