Regional Business Analyst
Sacramento, CA
Position Description:
The Regional Business Analyst has 3 main areas that they focus on as the primary resource for the MillerCoors General Manager:
Pricing/Promotion analysis, Post-Event Analysis and Modeling.
-Analyze price promotional performance for key holidays
-Assess impact and effectiveness of regional pricing strategies
-Evaluate level of pricing execution by distributors and retailers
-Analyze follow-up responses to local competitor pricing initiatives
-Development of the monthly volume forecasts and casuals
-Conduct due to analysis on volume, profit performance, and share
-Conduct business analysis on volume share, distribution, price performance, display performance, etc.
-Conduct price modeling efforts in the local market, focusing on price elasticity and price gap management
-Develop the appropriate Brand Ladder positioning & Pack Price Curves for the local markets, identifying opportunities to grow volume and/or profit
-Conduct promotion event analysis, including promotional pass-through & channel bleed implications, and local promotional pricing event-level efficacy
-Conduct periodic pricing strategy diagnostics & benchmarking, including competitive analysis, retail price surveys, local market interviews, etc.
-Assess effectiveness of Miller/competitor frontline and promotional pricing decisions in local markets
Candidates qualified for this role will have the following Knowledge, Education & Experience:
-2-4 years of experience in some aspect of pricing—planning, analysis, execution/application, or reporting—in a Fortune 500 company (preferably CPG), consulting firm, market information/research company (ACNielsen/IRI), or market research department
-Knowledge of pricing and price promotion dynamics, preferably in a CPG, multi-tier pricing environment, and the ability to understand the long-term impact of pricing decisions
-Experience leveraging econometric modeling & microeconomics in applied business settings (e.g., price and cross-elasticity models, consumer utilities, CPG price structures in a three-tier system)
-Experience in quantitative disciplines, e.g., statistics, applied economics, etc.
-Excellent spreadsheet skills (functions/macros/VBA) and good relational database management skills (e.g., Access, enterprise databases)
-Experience utilizing/interpreting syndicated volumetric and pricing data (e.g., ACNielsen, IRI) a plus
-Strong ability to express quantitative results clearly, concisely and effectively; ability to summarize & effectively explain complex information.
Qualifications:
Candidates qualified for this role will have the following Knowledge, Education & Experience:
-2-4 years of experience in some aspect of pricing—planning, post-promotion analysis, execution/application, or reporting—in a Fortune 500 company (preferably CPG), consulting firm, market information/research company (Nielsen/IRI), or market research department
-Knowledge of pricing and price promotion dynamics, preferably in a CPG, multi-tier pricing environment, and the ability to understand the long-term impact of pricing decisions
-Experience leveraging econometric modeling & microeconomics in applied business settings (e.g., price and cross-elasticity models, consumer utilities, CPG price structures in a three-tier system)
-Experience in quantitative disciplines, e.g., statistics, applied economics, etc.
-Excellent spreadsheet skills (functions/macros/VBA) and good relational database management skills (e.g., Access, enterprise databases)
-Experience utilizing/interpreting syndicated volumetric and pricing data (e.g., ACNielsen, IRI) a plus
-Strong ability to express quantitative results clearly, concisely and effectively; ability to summarize & effectively explain complex information.
The Regional Business Analyst has 3 main areas that they focus on as the primary resource for the MillerCoors General Manager:
Pricing/Promotion analysis, Post-Event Analysis and Modeling.
-Analyze price promotional performance for key holidays
-Assess impact and effectiveness of regional pricing strategies
-Evaluate level of pricing execution by distributors and retailers
-Analyze follow-up responses to local competitor pricing initiatives
-Development of the monthly volume forecasts and casuals
-Conduct due to analysis on volume, profit performance, and share
-Conduct business analysis on volume share, distribution, price performance, display performance, etc.
-Conduct price modeling efforts in the local market, focusing on price elasticity and price gap management
-Develop the appropriate Brand Ladder positioning & Pack Price Curves for the local markets, identifying opportunities to grow volume and/or profit
-Conduct promotion event analysis, including promotional pass-through & channel bleed implications, and local promotional pricing event-level efficacy
-Conduct periodic pricing strategy diagnostics & benchmarking, including competitive analysis, retail price surveys, local market interviews, etc.
-Assess effectiveness of Miller/competitor frontline and promotional pricing decisions in local markets
Candidates qualified for this role will have the following Knowledge, Education & Experience:
-2-4 years of experience in some aspect of pricing—planning, analysis, execution/application, or reporting—in a Fortune 500 company (preferably CPG), consulting firm, market information/research company (ACNielsen/IRI), or market research department
-Knowledge of pricing and price promotion dynamics, preferably in a CPG, multi-tier pricing environment, and the ability to understand the long-term impact of pricing decisions
-Experience leveraging econometric modeling & microeconomics in applied business settings (e.g., price and cross-elasticity models, consumer utilities, CPG price structures in a three-tier system)
-Experience in quantitative disciplines, e.g., statistics, applied economics, etc.
-Excellent spreadsheet skills (functions/macros/VBA) and good relational database management skills (e.g., Access, enterprise databases)
-Experience utilizing/interpreting syndicated volumetric and pricing data (e.g., ACNielsen, IRI) a plus
-Strong ability to express quantitative results clearly, concisely and effectively; ability to summarize & effectively explain complex information.
Qualifications:
Candidates qualified for this role will have the following Knowledge, Education & Experience:
-2-4 years of experience in some aspect of pricing—planning, post-promotion analysis, execution/application, or reporting—in a Fortune 500 company (preferably CPG), consulting firm, market information/research company (Nielsen/IRI), or market research department
-Knowledge of pricing and price promotion dynamics, preferably in a CPG, multi-tier pricing environment, and the ability to understand the long-term impact of pricing decisions
-Experience leveraging econometric modeling & microeconomics in applied business settings (e.g., price and cross-elasticity models, consumer utilities, CPG price structures in a three-tier system)
-Experience in quantitative disciplines, e.g., statistics, applied economics, etc.
-Excellent spreadsheet skills (functions/macros/VBA) and good relational database management skills (e.g., Access, enterprise databases)
-Experience utilizing/interpreting syndicated volumetric and pricing data (e.g., ACNielsen, IRI) a plus
-Strong ability to express quantitative results clearly, concisely and effectively; ability to summarize & effectively explain complex information.
