Field Marketing Manager
Los Angeles, CA
Position Description:
We're a new company with big ideas and innovations that can create new energy in the American beer business. We have great enthusiasm for the business and tremendous potential to improve it.
We'll do that through a combination of great brands, talented people, strong partnerships and the scale that our new company brings us.
We're building a true team of highly talented people who are passionate about the beer business, who love to win and learn, and who aim to amaze every customer by doing the little things that make a big difference.
We currently have an opening on our team for a Field Marketing Manager.
The Field Marketing Manager leads the national and local marketing direction within the local market area by implementing brand, channel, customer and consumer strategies into their go-to-market plans to achieve volume, profit and share goals. Some of the major areas of responsibility for the Field Marketing Manager include local brand building, planning for local market area, distributor relationships, programming/key initiative development, and talent development.
Brand building at the local level by managing short term and long term growth opportunities:
-Drive brand positioning throughout the local market
-Customize the central marketing direction for the local market area with an understanding of brand, channel, customer and consumer objectives and strategies
-Manage and execute against the various levers of the marketing mix within the local geography
-Audit distributor made POS to ensure alignment with brand strategy and compliance
Local Planning:
-Collaborate with Strategy and Planning to develop region/local market area annual and 3 yr. plans
-Support annual and distributor plan as it relates to brand/channel strategy, local consumer insights and resource allocation
-Co-lead the trimester go-to-market plan
Thought Leadership and Key Stakeholder Coordination:
-Ensure the brand/channel strategies are communicated in such a way that it facilitates execution with MillerCoors sales and distributors
-Share learning's and expand best practice principles throughout the region and through central marketing.
-Develop and maintain positive, constructive business building relationships with internal team members, Central Marketing, outside partners, retailers and community leaders
Program/Key Initiative Development:
-Direct selling & execution of Brand Initiatives and programs to align with local area objectives
-Develop local programming that is aligned with brand positioning, consumer and channel strategies
-Partner with the chain managers to develop local chain programming
-Activate & develop local support plans against new brands, national packaging innovations and local promotional packaging opportunities
-Lead local agencies (media merchandising, sports, promotions) to deliver best in class initiatives
Talent Management & People Development:
-Combine clear articulation of expected team and individual performance with motivation of empowerment
-Develop a results oriented culture
-Develop goals and performance criteria and monitor performance with regular feedback and review
Qualified Field Marketing Manager candidates will have a minimum of a relevant Bachelor's Degree.
We are looking for candidates that have 5+ years sales/marketing experience within a blue chip consumer goods company - beverage preferred, but not required.
Additional experience we are targeting includes:
-Experience managing agencies
-Ability to manage a broad range of marketing tools including strategic development, and planning, budgeting, business analysis, advertising, promotions, merchandising and research and analysis
-Clear and concise verbal and written communication e.g. strong presentation skills
-Strong decision making skills
-Ability to recognize critical problems and opportunities and understand when to shift from analysis to action
Qualifications:
Qualified Field Marketing Manager candidates will have a minimum of a relevant Bachelor's Degree.
We are looking for candidates that have 5+ years sales/marketing experience within a blue chip consumer goods company - beverage preferred, but not required.
Additional experience we are targeting includes:
-Experience managing agencies
-Ability to manage a broad range of marketing tools including strategic development, and planning, budgeting, business analysis, advertising, promotions, merchandising and research and analysis
-Clear and concise verbal and written communication e.g. strong presentation skills
-Strong decision making skills
-Ability to recognize critical problems and opportunities and understand when to shift from analysis to action
We're a new company with big ideas and innovations that can create new energy in the American beer business. We have great enthusiasm for the business and tremendous potential to improve it.
We'll do that through a combination of great brands, talented people, strong partnerships and the scale that our new company brings us.
We're building a true team of highly talented people who are passionate about the beer business, who love to win and learn, and who aim to amaze every customer by doing the little things that make a big difference.
We currently have an opening on our team for a Field Marketing Manager.
The Field Marketing Manager leads the national and local marketing direction within the local market area by implementing brand, channel, customer and consumer strategies into their go-to-market plans to achieve volume, profit and share goals. Some of the major areas of responsibility for the Field Marketing Manager include local brand building, planning for local market area, distributor relationships, programming/key initiative development, and talent development.
Brand building at the local level by managing short term and long term growth opportunities:
-Drive brand positioning throughout the local market
-Customize the central marketing direction for the local market area with an understanding of brand, channel, customer and consumer objectives and strategies
-Manage and execute against the various levers of the marketing mix within the local geography
-Audit distributor made POS to ensure alignment with brand strategy and compliance
Local Planning:
-Collaborate with Strategy and Planning to develop region/local market area annual and 3 yr. plans
-Support annual and distributor plan as it relates to brand/channel strategy, local consumer insights and resource allocation
-Co-lead the trimester go-to-market plan
Thought Leadership and Key Stakeholder Coordination:
-Ensure the brand/channel strategies are communicated in such a way that it facilitates execution with MillerCoors sales and distributors
-Share learning's and expand best practice principles throughout the region and through central marketing.
-Develop and maintain positive, constructive business building relationships with internal team members, Central Marketing, outside partners, retailers and community leaders
Program/Key Initiative Development:
-Direct selling & execution of Brand Initiatives and programs to align with local area objectives
-Develop local programming that is aligned with brand positioning, consumer and channel strategies
-Partner with the chain managers to develop local chain programming
-Activate & develop local support plans against new brands, national packaging innovations and local promotional packaging opportunities
-Lead local agencies (media merchandising, sports, promotions) to deliver best in class initiatives
Talent Management & People Development:
-Combine clear articulation of expected team and individual performance with motivation of empowerment
-Develop a results oriented culture
-Develop goals and performance criteria and monitor performance with regular feedback and review
Qualified Field Marketing Manager candidates will have a minimum of a relevant Bachelor's Degree.
We are looking for candidates that have 5+ years sales/marketing experience within a blue chip consumer goods company - beverage preferred, but not required.
Additional experience we are targeting includes:
-Experience managing agencies
-Ability to manage a broad range of marketing tools including strategic development, and planning, budgeting, business analysis, advertising, promotions, merchandising and research and analysis
-Clear and concise verbal and written communication e.g. strong presentation skills
-Strong decision making skills
-Ability to recognize critical problems and opportunities and understand when to shift from analysis to action
Qualifications:
Qualified Field Marketing Manager candidates will have a minimum of a relevant Bachelor's Degree.
We are looking for candidates that have 5+ years sales/marketing experience within a blue chip consumer goods company - beverage preferred, but not required.
Additional experience we are targeting includes:
-Experience managing agencies
-Ability to manage a broad range of marketing tools including strategic development, and planning, budgeting, business analysis, advertising, promotions, merchandising and research and analysis
-Clear and concise verbal and written communication e.g. strong presentation skills
-Strong decision making skills
-Ability to recognize critical problems and opportunities and understand when to shift from analysis to action
