Andrew Hayden
Raleigh, NC
currently: Job hunting
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Work history
Manager, Brand Alignment
tags:
marketing communication strat...
• brand builder
• brand strategist
How would you describe your time at SAS Institute?
Developed a comprehensive strategy and associated programs for revitalizing the SAS brand image through organizational alignment. Activities include a strategic brand audit, development of a relevant brand foundation for multiple audiences and building a comprehensive, cross-functional execution plan. In addition, am aligning SAS' multiple independent and sub-brands to more closely tie to the SAS master brand. Also developed revised SAS sub-branding strategy and guidelines in conjunction with creative services group to help eliminate brand fragmentation and "creep" within the company.
Provide strategic counsel and guidance to various SAS creative teams in order to help align messaging and overall brand presentation. Continue to work with multiple country offices and global human resources to develop integrated local brand and communications programs. Personally wrote and oversaw design and production of the SAS Annual Reports for 2004-2006.... 
President & Brandfather
tags:
entrepreanuer
• management
• brand building
How would you describe your time at EC Stewart Designs?
Manage the diverse business portfolio of EC Stewart Designs, Inc. focusing on raising the profile of EC Stewart branded products and licensed imagery in multiple new luxury categories. Responsibilities include overall business and brand strategies, product development, business development and supply chain management. Working closely with the CEO, we have seen revenues double every year, developed a comprehensive communications and marketing program and continued growth despite very tight budgets. The result; EC Stewart name and imagery are recognized throughout the target industries, press hits increase every quarter and our largest customers continue to expand their relationship.
Additional work includes trend spotting, analysis and identification of upcoming design and product trends in order to provide trend-forward insight to companies looking to stay ahead of their competitors with regards to design and imagery....
VP of Marketing
tags:
brand building
• start up management
• entrepreneuer
How would you describe your time at Zoom Culture?
Member of the executive team that helped secure commitments for nearly $6m in Series-B funding for rich-media Internet startup. Unfortunately the position eliminated as result of funding shortfall following 9/11 terrorist attacks.
Director of Brand Strategy & Communications
tags:
brand strategy
• senior management
• communications strategy
How would you describe your time at Home Director?
Acted as primary architect of Home Director brand as both an IBM trademark and an independent brand. These activities included strategic brand management and oversight of the marketing communications programs for Home Director as an in-box feature of IBM Aptiva PCs, through its introduction as an independent brand following spin-off from IBM. After the spin-off, had overall management of the entire brand and marketing communications program including strategy and plan development, public relations, marketing research, advertising, collateral programs, vertical marketing and trade shows. Led team that developed unique communications and sales support program, which directly resulted in customer commitments for over 15,000 units within the first year of introduction. In addition, built and managed a strong professional staff with an operating budget of over $8 million....
IBM
March 1996 to December 1999
Marketing and Communications Roles
tags:
marketing communications
• public relations
• marketing strategist
How would you describe your time at IBM?
Manager Communications and Public Relations - IBM Home Networking Unit
Somers, New York
Managed development and execution of marketing, communications and media relations programs for the IBM Home Networking business unit. Successfully established IBM as a leader in the emerging home networking market through proactive media relations and targeted communications programs. This included responsibilities for creating the brand communications strategy, corporate media and analyst relations, overseeing press releases and executive management. Resulted in IBM's emergence as a premier player in the home networking marketplace, and achieved positive press for IBM in-line with its other strategic initiatives. Following it's spin-off from IBM in January of 2000, continued working to actively position Home Director brand for recognition and growth.
Manager Communications and Public Relations - IBM Consumer Hardware Products
Somers, New York
Developed and executed communications programs for multiple IBM hardware brands including Aptiva, Home Director, Options by IBM and various other consumer initiatives. Activities included agency management, plan development, media and analyst relations, press release and media alert writing, agency management and preparation of executive briefing materials. Results included significant increase in thought leadership coverage for IBM in the consumer media including multiple broadcast feature segments on CNBC and print coverage that included cover stories in consumer magazines such as Popular Mechanics and Home Computing.
World Wide Marketing Program Manager/Assistant Product Manager - IBM Aptiva and
Aptiva S Series PCs
Research Triangle Park, North Carolina
Developed and managed worldwide retail marketing programs for the Aptiva line of consumer PCs. Responsibilities included merchandising and collateral development, research analysis, consumer and channel program planning and tracking, agency management and associated roles. In addition, worked directly with multiple product marketing teams and other functions across the organization including engineering, corporate communications, software and hardware design....
Global Marketing Communications Manager
tags:
marketing strategist
• global marketing
• marketing communications manager
How would you describe your time at Duff-Norton?
Oversaw the development of in-house marketing communications resources to replace what had previously been outsourced. Was personally responsible for project management, art direction, vendor management, brand strategy and planning. Capabilities included collateral development, advertising creative and media buying, training video production and distribution, direct mail campaigns, sales and distribution support....
Manager, Global Brand Packaging
tags:
global marketing
• brand marketing
How would you describe your time at Coca-Cola?
Co-managed development and administration of international packaging programs and associated promotions activities for all Coca-Cola brands including: Coca-Cola, diet Coke, Sprite, Fanta, Aquarius, and others. This included, but was not limited to: promotional packaging programs, dealer programs, strategic partner integration and in-store merchandising....
Education
MBA
How would you describe your time at Emory University, Goizueta ...?
Concentration in Marketing
- Graduate Business Association
- Emory Marketing Association
Industrial Design
How would you describe your time at Syracuse University - Schoo...?
Bachelors of Industrial Design - 1988
Degree in Design and Fine Arts
- Winner: Deans Award For Design
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