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Answers from Anita

What kind of job are you looking for?

At this point in my career, I am looking for a senior level position in marketing. I have experience in both online and offline marketing and enjoy balancing and tying the two together. I would love to work for a company that is open to all the changes that are constantly happening in online marketing today and that is happy to try out new things and take some small risks in exchange for large gains. Although I enjoy working independently and taking the lead in whatever position I'm in, I also enjoy working with a team of talented people to brainstorm great ideas and see a new product/program come to fruition.... read more

Posted @ 08:11AM, February 09, 2007 by Anita Larsen | Permalink
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Work history

Kellyco Detectors March 2008 to the present
Director of Marketing

How would you describe your time at Kellyco Detectors?

Responsible for all online and offline marketing strategies including ecommerce (Amazon, eBay, shopping comparison sites, etc.), affiliate marketing, email marketing strategy, PR and promotions, social marketing, and much more.
Interval International September 2006 to the present
Marketing Manager - 3rd Party Channels

tags:

How would you describe your time at Interval International?

Online and offline marketing strategy for multiple third party channels. Including email marketing, print collateral, online merchandising, customer surveys, content management, website management, usability, functionality, and more.
LiveItUp, operated under Interval International November 2005 to September 2006
Online Merchandising Manager

tags:

How would you describe your time at LiveItUp, operated under In...?

Start-up online membership business. Heavily involved in managing and setting strategies for the marketing launch including email strategy, online ad campaign, pay-per-click search marketing campaign, online merchandising, as well as website and content management, member retention efforts, and more.... read more
Southwest Airlines Vacations March 2004 to November 2005
Distribution/Interactive Associate Marketing Manager

tags:

How would you describe your time at Southwest Airlines Vacations?

Planning and implementation of online marketing initatives including online media planning, email marketing, landing pages, promotions/sweepstakes, and more. Development of online partnerships and execution of coop proposals. Website management. Search engine marketing including optimzation and pay per click campaigns.... read more
Southwest Airlines Vacations May 2001 to March 2004
Marketing Assistant - Advertising/Promotions

tags:

How would you describe your time at Southwest Airlines Vacations?

Consumer promotions and sweepstakes; press releases and editor requests; creative development of brochures, direct mail, flyers, and consumable literature pieces; placement and creative development of regional newspaper advertisements; content and development of email newsletters; creative development of landing pages and banner ads.... read more

Education

University of Phoenix October 2001 to November 2005
Bachelor of Arts E-commerce/Marketing

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