Beryl Anderson
Livermore, CA
currently: Job hunting
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Answers from Beryl
What kind of job are you looking for?
I am looking for a job that allows me to employ new technology and trends to advertise/market/promote my organization. I would like to utilize my creativity to help plan marketing campaigns and or coordinate events. Keeping up with technology and cultural trends and having to be creative helps me to gain new knowledge and keeps me on my toes/at my peak perfomance.... 
Posted @ 07:01PM, October 22, 2007
by Beryl Anderson | Permalink
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Work history
Director of Marketing & Promotions
tags:
event coordination
• marketing & advertising
• office management
• communication & public relations
How would you describe your time at Diablo Valley 92.1?
I coordinated and promoted the launch of a brand new radio station growing listenership to 60,000 unique listeners each week. I created, directed and promoted successful station and client events and contests on a weekly basis. I hired, trained, and managed a ten person minimum staff. I worked with Corporate Program Director on audio testing market research to customize the music format with the target demographic. I built and maintained the station's image through television, outdoor, newspaper, transit, direct mail, and telemarketing campaigns. I oversaw updates and maintenance on the station website, Loyal Listener Database, weekly e-newsletter, Community Calendar, and responded to listener feedback. I wrote proposals, press releases, promotional announcements, contest copy points and rules, Chamber newsletter articles, etc. I established and maintained mutually beneficial in-kind sponsorships and relationships with local non profit organizations, schools, businesses, cities, and Chambers of Commerce....
Lead Promotions Assistant
tags:
event execution
• interpersonal and public comm...
• leadership
• promotions
• worked my way from the gound up
How would you describe your time at 101.7 KKIQ?
I set up equipment, displays, games, and promotional materials for station appearances.I interacted with clients, listeners, and potential listeners to promote the station and ensure a fun and effective event. I aided the training of newly hired staff. I assisted in the daily coordination of the station's most important direct marketing event....
Education
Communication
tags:
public communication
• leadership & team building
• rhetorical logic training
• presentation & speech writing
How would you describe your time at Humboldt State University, ...?
As a full time student I was also the co-captain of the Intercollegiate Debate Team, competed in debate at the national level, the President of the Student Speech Association, an Undergraduate Instructional Assistant, Communication Department Tutor, and graduated with honors.
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