Brandon Hartness

currently: Busy but listening

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Answers from Brandon

What profession other than yours would you like to try?

Growing up, I had always wanted to be a marine biologist, until I found out how much they make.

Posted @ 05:57PM, June 27, 2007 by Brandon Hartness | Permalink
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Work history

Golfballs.com June 2005 to the present
Director of Ecommerce

How would you describe your time at Golfballs.com?

* Implemented culture of conversion rate architecture and a multivariate/AB testing
framework that has improved the overall site conversion rate by double digits
* Through detailed management of PPC agency, I have increased paid search revenue
approximately 50% while simultaneously reducing PPC expense
* Developed strong vendor relationships that result in valuable inside deals and
very profitable beta-test opportunities with companies such as Google,
Microsoft and Omniture.
* Architected usability improvements and wireframe designs for new Golfballs.com
enhancements or brand extension websites.
* Architected and managed direct mail re-acquisition program resulting in 500-600%
ROI... read more
community coffee company June 2002 to June 2005
Consumer Direct Manager

How would you describe your time at community coffee company?

* Architected and managed implementation of Microsoft Commerce Server Ecommerce
platform to replace existing platform and various internal management systems.
* Consolidated 5 fragmented systems into a single order management system resulting
in a decrease of IT allocation, increased operational efficiency and higher
customer satisfaction
* Launched the company's first online marketing strategy and grew the house list
over 400%
* Architected new website with Search Engine Optimization (SEO) as a core strategy.
Organic rankings increased from 'non-existent' to front page results for
popular keywords
* Negotiated with Microsoft to develop the ecommerce platform in their Austin
facilities
* Managed team of up to 15, including customer service, warehouse and IT personnel... read more

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Founder,
A New Stealthy St...

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