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Brian OShea
Chicago, IL
currently: Here to network
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Answers from Brian
How would you describe your dream job in 10 words or less?
Driven, creative, strategic, astute and business savvy new media pioneer with 18+ years experience in the areas of client services, interactive marketing, business development, and brand stewardship.
Comprehensive knowledge of all aspects of online marketing. Proven experience at creating digital strategies for some of the worlds greatest brands; the United States Army, Walt Disney Company, GM/Chevrolet, UnitedHealthcare, TGI Friday's, Hyundai, Frito Lay, VW, Tostitos, Kraft, Warner Bros. Online, Lay's Potato Chips, PepsiCo, Staples, Purina, Porsche, Quaker Oatmeal, Quaker Rice Snacks, Gatorade, G2, Propel, Gatorade Tiger, Gatorade Endurance Formula, and others.
Adept at working with clients to uncover opportunities, I am a creative and strategic thinker who enjoys solving complex business challenges with smart marketing tactics. I am always interested in connecting and networking with other professionals who are equally passionate about the interactive medium and the world of advertising... 
Posted @ 04:17PM, May 08, 2009
by Brian OShea | Permalink
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Work history
Vice President, Strategic Partnerships & Client Services
tags:
creative catalyst
• client advocate
• interactive
• brand steward
How would you describe your time at Domani Studios?
Responsible for developing strategic alliances with full service advertising agencies, brand marketers, interactive agencies, and other new media innovators. Also responsible for working with our strategic partners to help create, define, and develop interactive strategies and digital programs. Managing the overall relationships with our client partners and providing engagement leadership.
- Worked on initiatives for Porsche, Kraft, LiQWD, Nintendo, and ESPN.
- Launched a microsite for Porsche that was recognized by the FWA, Creativity, and Ad Age. The site went viral and was heralded by our client as "the most successful" digital program ever launched by Porsche of North America....
Account Director
tags:
client advocate
• client services
• brand steward
• interactive
• creative catalyst
How would you describe your time at Element 79?
Responsible for providing engagement leadership and developing senior relationships with our client partners. Other responsibilities: research of industry trends, competitive analysis, vendor evaluations, mentoring team members, managing budgets, leading cross functional project teams, developing statements of work, delivering client presentations, and reviewing program metrics. Developed digital strategies for Gatorade, Propel, Gatorade Tiger, GSSI, and G2 beverage brands. Managed all interactive client engagements for GSSI, Gatorade Performance Series, Gatorade, Coaches Corner, PFATS, Gatorade Athlete of the Year, Propel, Gatorade Stix, G2, and Gatorade Tiger. Other clients have included; Fritos, Tostitos, Quaker Heart Health Oatmeal, Quaker Rice Snacks, Quaker Weight Control Oatmeal, PepsiCo Health & Wellness, and Lays Potato Chips.
- Responsible for managing 11 different Gatorade clients spread across 13 different initiatives for new product launches, rebranding campaigns, and continuity efforts.
- Successfully launched 5 microsites in less than 8 weeks to support numerous Gatorade programs (Propel, Gatorade, GSSI, G2, AOY/POY).
- Set new benchmarks in the area of social media, user-generated content, online gaming, paid search, viral video, and custom branded content...
Account Director
tags:
director
• client advocate
• brand steward
• advertising
• client services
• account
• interactive
How would you describe your time at Texture Media/CP+B?
Responsible for managing and growing client relationships while serving as lead strategist to both the internal and client teams. Supporting new client acquisition by delivering presentations and pitches to potential clients. Researching market and competitive trends, long term strategic account planning, working cross functionally to create and align client's needs with our strategic business objectives, creating written client communications for proposals, briefs, and planning documents....
Account Director
tags:
producer
• interactive
• brand steward
• creative catalyst
How would you describe your time at Crispin Porter + Bogusky?
Production, execution, scheduling, brand strategy, project management, managing cross functional teams, vendor evaluations, creating statements of work, ideation, and doing absolutely whatever it takes to ensure the project's completion and scheduled launch date.
- Worked directly on the relaunch of vw.com and the Volkswagen vehicle configurator.
- Managed and directed four different 3D animation and rendering partners.
- Responsible for clear articulation of agency/client creative and business goals to executional partners.
- Successfully launched the vehicle configurator covering interior/exterior renders for every vehicle....
Account Supervisor
tags:
interactive
• account
• client services
• advertising
• client advocate
How would you describe your time at Deutsch Advertising LA?
Responsible for day to day client and internal management of all interactive initiatives and client/agency communications for TGI Friday's, UnitedHealthcare, and Chevrolet. Other responsibilities include: developing scopes of work, creating digital strategies, interactive creative briefs, competitive analysis, client proposals, and delivering campaign performance results. I have also worked on Helio, Old Navy, and DirecTV.
- Launched a 360 promotion for Chevy Racing at the Rock & Roll 500 that included rich media, print, satellite radio, email marketing campaign, and a promotional microsite that drove over 250,000 entries.
- Worked on a customer acquisition campaign for UnitedHealthcare that included direct mail, rich media campaign, and a microsite.
- Managed all digital initiatives for TGI Friday's....
Sr. Interactive Consultant
tags:
digital
• strategy
• creative catalyst
• account
• consulting & project management
How would you describe your time at TMP Worldwide Advertising &...?
Identifying opportunities and providing TMP clients with solid interactive solutions to achieve their goals and meet their complex business challenges. Helping to maintain our leadership status in the industry through interactive innovation and successful solution integration. Working with and supporting my division to identify top prospects and provide interactive consulting to both the client and other internal contacts. Providing high level strategy, needs analysis, project management, research, negotiation, delivering businss proposals/presentations, and consulting services....
Vice President, Strategic Partnerships
tags:
advertising
• strategy
• digital
• consulting & project management
How would you describe your time at Hookup Digital?
Responsible for identifying and analyzing current market trends to support initiatives in the areas of music, video, and wireless content licensing. Other responsibilities include: heavily involved in formulating corporate strategy, market analysis, creating revenue models, drafting term sheets, structuring, negotiating, and closing multi-variable content licensing agreements on a consultancy basis.
- Spearheaded partnership with Virgin Digital....
Sr. Manager, Strategic Accounts
tags:
advertising
• client services
• interactive
• strategy
• digital
How would you describe your time at Warner Bros. Online?
Responsible for managing all external client relationships and associated revenue initiatives. Other responsibilities include: acting as a liaison between sales and marketing to ensure that deliverables meet and exceed our client's expectations and core marketing objectives. Heavily involved in formulating partnership strategy, proposals, negotiation, implementation, and post-mortem stages. Overseeing of assigned project management during the development and execution phases. Serving as the chief internal customer advocate for Warner Bros. Online. Clients included: Purina, United States Army, Hyundai, Lego, and others....
Manager, Business Development
tags:
advertising
• consulting & project management
• digital
• client services
• strategy
How would you describe your time at Walt Disney Internet Group?
Responsible for identifying and analyzing market opportunities and strategic partnerships to support our domestic wireless initiatives. I was responsible for writing a business plan and creating associated models to support a fledgling wireless business. Other responsibilities include: developing business strategies, drafting termsheets, creating new business models, working cross functionally, project management, and structuring, negotiating, and closing multi-variable agreements for ABC.com, Mr Showbiz.com, WallofSound.com, and Family.com. Successfully launched the first wireless "Oscars" and "Who Wants To Be A Millionaire" games....
Manager, Business Development
tags:
strategy
• advertising
• consulting & project management
How would you describe your time at AOL Time Warner?
Responsible for establishing client relationships with web development agencies, corporate marketing departments, advertising agencies, and various other Internet based businesses. Other responsibilities include: generating and qualifying leads, content distribution, software presentation, drafting contractual terms and negotiation, Internet consulting services, and selling Internet based e-commerce applications, interactive mapping software, and data solutions to qualified e-businesses...
National Sales Director
tags:
sales
• strategy
• ecommerce
• marketing
How would you describe your time at Christal?
Managing 34 distributors and sales staff located throughout the United States and Canada. Other responsibilities: provided product training and speaking at sales seminars to large distribution network. Successfully launched the company's first e-commerce initiative.
Commodities Broker
tags:
strategy
• market analysis
• client services
• commodities trading
How would you describe your time at Chicago Board of Trade?
Senior Partner of risk management group. Responsible for soliciting and servicing major accounts. Other responsibilities: executing customer orders in open markets with personal assumption of substantial capital risk. Managing P&L. Trading options and commodities on advanced derivatives (5 and 10 year Treasury notes) One of the youngest membership interest holders (seat owners) in the history of the Chicago Board of Trade....
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