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Bryson Hale
Saint Petersburg, FL
currently: Here to network
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Work history
Director of Marketing
tags:
marketing
• design
• creative direction
• print
• p&l
• direction
• interactive
• team sales
• proposal generation
• presentations
• brand development and management
• web
• branding
How would you describe your time at Spatial NetWorks?
Responsible for all branding, public relations, marketing communications and research efforts for Spatial Networks in regards to their products and services across the globe. Lead the market research and product launch for a multi-vertical, mobile data collection tool in North America and the Middle East. Developed and managed marketing budget for all trade shows, public relations, direct mail, print and Web channel strategies such as advertising, social networking/blogging and SEO. Market targets included consumers in addition to businesses and governments worldwide.
Performed numerous educational and sales presentations for a wide variety of audiences both live and online focused on mobile applications and leveraging location-based technologies. Lead initiative that resulted in the award for 2008 International Business of the Year by the Tampa Bay Business Journal.
As senior management, worked directly with the CEO and other executive officers in product specific, as well as overall corporate growth strategies.... 
Director of Marketing
tags:
design
• brand development and management
• web
• branding
• ad buying
• print
• direction
• marketing
How would you describe your time at Golf Channel Amateur Tour?
Responsible for all marketing, promotion and branding for the largest amateur golf tour in the US, consisting of over 5,000 members participating in more than 600 tournaments in nearly 60 cities each year. Personally design and manage all tour branding and promotion covering all media facets (print, radio, television, Web, apparel and press releases) as well as implemented and maintain the tour Extranet.
Instrumental in negotiating and securing Anheuser-Busch as a title sponsor of the tour and was responsible for managing their brand during operations as the Michelob ULTRA Golf Tour (2004, 2005). Now operating as the Golf Channel Amateur Tour.
Participate in sales and marketing strategies focused on revenue generation from grass-roots marketing programs and the acquisition of national partners such as Anheuser-Busch, Golfweek and TaylorMade....
EVP, eSolutions Group
tags:
print
• direction
• design
• brand development and management
• project estimating
• creative direction
• proposal generation
• web
• p&l
• marketing
• presentations
• team sales
How would you describe your time at Mediacentric Group?
Directed a group of eBusiness consultants and worked closely with product managers and the creative teams to develop large-scale Web initiatives for Lucent Technologies, EPIX, Sunshine Network, 3M, TMP Worldwide and others. The scope and importance of these initiatives required extensive consultative sessions at the executive level. Owned 100% accountability for the pricing, quality, success and maintenance of the clients' projects. Instrumental in creating corporate marketing programs, product brands, eCommerce sites, and specialized Internet tools for many Fortune 1000 clients. Participated greatly in new business development, contributing to $8M in revenue over two years. Documented and designed a strong creative methodology and production strategy for creating successful Web solutions.
Also acted as managing partner in the development of the Vista Marketing Solutions business unit. Developed entire business model for the unit, including financials, business plan, marketing plan, branding, and sales plans. Key contributor to developing the Vista Presentation System, a Web-enabled product that utilizes Flash technology to assist large corporations in presentation asset management....
Creative Director
tags:
web
• creative direction
• print
• proposal generation
• project estimating
• marketing
• design
• interactive
• presentations
• brand development and management
• branding
How would you describe your time at Rare Air Media?
Founded the company with the core management group of World Color New Media to provide new media marketing services to corporate clients. Primary responsibilities included overall design production management, creative development and quality control. Also responsible for overall production, pricing, profitability, and marketing efforts. Transformed to Mediacentric Group in early 1998....
Senior Art Director
tags:
web
• print
• creative direction
• interactive
• direction
• brand development and management
• design
• branding
How would you describe your time at World Color New Media?
Acted as lead creative designer and producer for Lucent Direct Online, Lucent Technologies' eCommerce site. Led a team of designers and developers in information architecture, branding, and maintenance of the site over three phases. Interacted with clients at an executive level, including leading creative and project management sessions. Overall, the project consisted of 25 dedicated resources over the span of 2 years, and accumulated $2M in revenue. The site is now part of Avaya.
Began work as a multimedia designer developing touch-screen kiosks, multimedia presentations, Web sites and other new media for clients such as AT&T, Disney, Ford Motor Company and BellSouth....
Education
Bachelor of Fine Arts
How would you describe your time at University of Florida?
Graduated with a Bachelor of Fine Arts, specializing in Illustration. A office holder for Sigma Phi Epsilon Fraternity and instructed SCUBA diving for the university. Participated on the men's volleyball club team.
Bryson's Network
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