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Answers from Daisy

What kind of job are you looking for?

I am looking for a corporate communications/public relations position where I can leverage my agency and in-house experience in consumer PR and social media. Ideally, I'd like to put my creativity, analytical and interpersonal skills to good use.

Posted @ 08:11AM, June 04, 2008 by Daisy Kong | Permalink
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Work history

SHIFT Communications July 2008 to the present
Account Executive

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KN Karen Neuburger / KN Ltd. November 2007 to May 2008
Public Relations Associate

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How would you describe your time at KN Karen Neuburger / KN Ltd.?

* Increased online brand awareness and e-commerce traffic by executing strategic blogger relations programs, securing placement in 32 influential parenting, fashion and travel blogs.
* Coordinated online discount code promotions and giveaway contests with e-commerce team.
* Supported two product
launches to trade media and daily newspapers while supervising PR agency's outreach to national outlets.
* Created and managed online media room (www.karenneuburger.mediaroom.com) including writing branded copy and photo editing.
* Managed customer relations through in-kind donations program to non-profits, community and educational organizations.
... read more
GolinHarris November 2006 to November 2007
Associate Account Executive

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How would you describe your time at GolinHarris?

* Represented consumer brands, technology companies and non-profit organizations.
* Managed day-to-day PR activities for 5-8 clients simultaneously and assisted in account budgeting to maximize client ROI.
* Provided strategic and creative consul for media relations, corporate messaging and
multicultural communications campaigns.
* Cultivated relationships with clients' target print, broadcast and online media outlets to secure key placements.
* Coordinated and staffed client media interviews, press briefings, trade shows, and broadcast appearances.
... read more
Panache Communications April 2006 to October 2006
Assistant Account Executives

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How would you describe your time at Panache Communications?

* Represented consumer, technology and non-profit clients by supporting day-to-day PR activities including media relations, sourcing and clipping press, drafting press releases, articles and newsletters.
* Executed marketing initiatives for agency to help generate new business while also
preparing SWOT analysis and market research.... read more
Bay Area World Trade Center January 2006 to May 2006
Marketing and Events Coordinator Intern

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How would you describe your time at Bay Area World Trade Center?

* Publicized monthly events by executing direct marketing initiatives via e-newsletters, e-mail announcements and Web site updates.
* Coordinated event logistics, oversaw event registration and managed petty cash.
Panache Communications January 2005 to May 2005
Public Relations Intern

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How would you describe your time at Panache Communications?

* Supported boutique agency???s technology and specialty Asian/Asian-American practice with client work and administrative assistance.
* Prepared SWOT analysis and briefing sheets, developed media lists, researched editorial calendar opportunities and compiled coverage books.

Education

University of California, Berkeley August 2001 to May 2006
Development Studies and Environmental Economics and Policy

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How would you describe your time at University of California, B...?

* Double majored with a concentration in China's economic development
* Minored in Chinese language (Mandarin)
* Completed business coursework at the Haas School of Business
* Completed Chinese Business Program at National Taiwan Normal University (UCB Summer Travel Study Program)

Daisy's Network

Social Media Mana...,
Social

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