Work history
Director of Marketing & Operations
tags:
marketing
• business development
• interactive
• integrated marketing
• web & graphic design
• sales
• manager
• monetization
How would you describe your time at Zacks VerticalReach Media?
Initially brought in by the Executive Vice President of InvestorReach to oversee partner management and business development, was promoted to lead the launch of VerticalReach Media, VRM. VerticalReach, a subdivision of Zacks Investment Research, is an interactive ad network that provides online, email, lead generation and direct mail marketing tools and website monetization strategies across multiple verticals....
Manager Marketing & Design Services
tags:
search engine marketing
• sem
• search engine optimizaion
• pay per click
• management
• web design
• project management
• ppc
• seo
How would you describe your time at Hostway?
Recruited to develop and market an internal division that provided advertising and marketing solutions including Web Site Design and Search Engine Marketing tools to current hosting and domain name clients. Efforts produced nearly 500 clients and just under $750K in sales
Sales Executive, Advertising
tags:
content licensing
• account management
• imagery
• sales
• market research
• creative
• sales training
• prospecting
How would you describe your time at Getty Images?
Hired to lead prospecting efforts to acquire new clients and grow selected accounts. Worked with creative and communication professionals at agencies and internal marketing divisions of corps. Authored a personal strategic marketing plan and developed tactics positioning Getty Images as a creative partner based on creative work-flow. Marketed accounts produced $3.3 million in a two-year span...
Account Executive
tags:
sales
• internet
• account management
• communcations
• public realtions
How would you describe your time at PR Newswire?
Responsible for working with all first time newswire users within region, discovering details about their business and communication goals and subsequently developing customized dissemination programs. Hired as a Sales Support representative in 1998, promoted to Account Consultant in 1999 and then to Account Executive in 2000. Ranked in the top 10% of sales nationally....
Education
Masters - Integrated Marketing Communications
tags:
creative briefs
• graphic design
• account planning
• customer profiling
• market research
• creative message strategy
• creative imagery strategy
• market segmentation
How would you describe your time at Roosevelt University, Chica...?
Integrated marketing communications (IMC) is the process of creating and maintaining profitable relationships with consumers and other important stakeholders by strategically controlling and influencing the communications sent to them while encouraging meaningful dialogue with them. IMC offers a new way of looking at the entire marketing puzzle, which once was viewed in terms of pieces, such as advertising, sales promotion, direct marketing, public relations, investor relations and employee communications. Completed program with a 4.0/4.0 GPA...
History / Political Science