Associate Director Consumer Insights
tags:
budget control
• strategy & insights
• cross functional team management
• consumer insights & analysis
How would you describe your time at Unilever Home and Personal ...?
Working at Unilever was a time of personal growth and increasing contributions.
Enjoyed 3 promotions with increasing
responsibility
Opportunities to work in laundry, personal wash and skin care on multiple established and new brands
Developed new market research methodologies for both quantitative and qualitative work
Represented market research on cross functional and global category teams
Worked closely with senior executives
Launched successful and unsuccessful new brands and variants
Worked on all aspects of development and measurement of innovation ideas -
concept and target audience
product and packaging
advertising and promotion... 
