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George Dedes
San Francisco, CA
currently: Job hunting
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Answers from George
How would you describe your dream job in 10 words or less?
My dream job would exploit my abilities to work/collaborate well with people, to advise, consult, coach and mentor, would exploit the extensive knowledge and experience I've obtained in the CRM, loyalty and direct marketing disciplines over my work history, and would further develop my skills in a management position.... 
Posted @ 10:15AM, June 08, 2008
by George Dedes | Permalink
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Work history
Consumer CRM Marketing Program Manager
tags:
database marketing
• email
• loyalty & retention
• direct marketing
• international experience
How would you describe your time at Hewlett-Packard Company?
Provide consulting on and/or execute CRM initiatives including customer registration programs, email communications, a "Most Valuable Customer" (MVC) retention program, and customer profiling/analytics in U.S. and EMEA regions.
- Registration: Revise key product registration experiences to improve registration and email communications opt-in rates. EMEA: Opted-in customer database increased by 46% in the last one year.
- Email Communications: Collaborate with email program asset owner, digital photography and inkjet systems marketing teams to maximize email asset contribution as a part of overall marketing mix. EMEA: Transitioned blend of content in Consumer e-newsletter from product experiential/"use & grow" content to more demand generation content in order to increase program ROI.
- Customer Analytics: Applying external proprietary segmentation to customer database in order to improve targeting and increase impact of customer data-driven marketing efforts. EMEA: Applied customer external overlay data and used customer profiling methods to segment customer database and identify MVCs.
- MVC Retention Program: Tested initial program concepts for key learnings used in development of future program offerings. EMEA: Tested initial program concepts in key market prior to roll-out across other markets. Program terminated early due to change in business/resource priorities....
Senior Account Supervisor
tags:
loyalty & retention
• direct marketing
• agency account management
How would you describe your time at Brierley & Partners?
Managed client/agency relationships and account services staff in executing direct marketing tactics for each of the following clients:
Hilton Hotels Corporation: Customer acquisition and retention marketing communications for the Hilton HHonors loyalty program and the Hotel Franchise Group in 4 languages delivered via direct mail (several million pieces annually), collateral and micro-websites. Supervised three direct reports.
- Developed a direct marketing database for the Hotel Franchise Group.
- Managed three overseas agencies to develop regionally relevant marketing communications.
- On-going fulfillment of multi-tiered member credentials and hotel collateral materials from multiple domestic and international lettershops and warehouses.
EPSON America, Inc.: Vertical lead generation efforts for lines of digital camera, scanner, projector, all-in-one and consumables products, support materials for retail sales channels. Supervised two direct reports.
- Direct mail, direct response web sites, support materials on CD-ROM, direct response print ads.
Star Alliance: Targeted communications to customers of Star Alliance member airline loyalty programs to build traffic on the airline network and increase ???share of wallet.??? Supervised one direct report.
- Multi-versioned integrated communications in several languages (direct mail and data capture web sites).
Vail Resorts, Inc. : Member acquisition and on-going communications material in several languages for two ski industry loyalty programs. Supervised three direct reports.
- New and existing member communications; Traffic generation direct mail for individual ski lodge properties.
Pacific Bell, a Pacific Telesis Group/SBC Company: Strategic planning, development and implementation of a customer retention/loyalty program targeted at residential customers of California???s leading telecommunications services provider. Emphasis on database development, decision support, fulfillment, and integration of a multi-vendor environment. Supervised two direct reports.
- Directed development, install and ongoing operation of a custom database application supporting the Pacific Bell Awards program for a base of over 1 mil. members.
- Directed production and fulfillment of membership materials, program awards and targeted member communications. Several million pieces mailed annually....
Operations & Marketing Manager
tags:
start-up and small company ex...
• loyalty & retention
• operations
• customer relationship management
How would you describe your time at The Walt Disney Company - D...?
Fulfillment/distribution, acquisitions/renewals marketing, inbound telemarketing, internal/external customer service, database development. Responsible for contract/purchasing negotiation and budget/profitability management. Supervised a staff of three.
- Successfully launched first-ever Disney-operated club for enthusiasts of a Disney collectible retail line.
- P/L responsibility. Achieved first-year profitability by strictly managing marketing, product and fulfillment costs.
- Selected marketing agency and managed development of direct response/retail brochures, national direct response advertising and direct mail to successfully achieve a 50,000-membership first-year sales goal, and a 65% second-year renewal rate.
- Developed targeted prospecting campaigns using product inserts and magazine reader response lists.
- Club awarded collectibles industry's 1994 NALED Collector's Club of the Year award after club's first year....
Operations Manager
tags:
customer serviice
• operations
• direct marketing
• fulfillment
• telemarketing
• distribution
• start-up and small company ex...
How would you describe your time at Fukutake Publishing Co. (no...?
Managed customer service, inbound/outbound telemarketing, information systems, fulfillment and distribution, directing an in-house staff of five in a vendor-intensive environment. A start-up business from ground up.
Supervisor - Customer Service Operations
tags:
loyalty & retention
• customer service
How would you describe your time at Mileage Plus Inc. (subsidia...?
Managed state-of-the-art automated call distribution system and staffing requirements for a 300-person inbound telemarketing facility supporting the nation's largest airline frequent flyer program.
Education
Aerospace Engineering & International Relations
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