J.D. Hank Gastineau
Long Beach, CA
currently: Job hunting
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Work history
Principal
tags:
market research
• product development
• account management
How would you describe your time at GROUPE GASTINEAU COMMUNICAT...?
Consulting practice specializing in marketing, communications, strategic planning, business development and product launch activities.
-----Mobile Digital Video: Ongoing business strategy development for this San Jose, CA-based start-up firm delivering audio and visual content on secure digital cards for smart phones and PDAs via patented encryption and compression technologies. www.mo-dv.com
-----The Phelps Group: Strategic analyst for business development team that created a comprehensive marketing/communications proposal designed to successfully reposition a legendary automotive brand for todays market while increasing sales and awareness.
-----Deutsch LA: Supplied full range of product information, competitive landscape analysis and technical writing services on Saturn account.
-----Publicis & Hal Riney: Provided market intelligence, management, research and product information functions for Mitsubishi pitch.
-----Famima!!: Conducted in-store research and provided CRM strategies for this Japanese, premium-convenience store chain during launch.
-----Sustainable Business Institute: Provided marketing consultation since 1997 for this environmental non-profit created to educate business leaders, government officials and consumers about sustainability issues. Currently overseeing new corporate identity development, web site redesign and global
''Seal of Sustainability'' award launch. www.sustainablebusiness.org... 
Product Information Manager
How would you describe your time at SAATCHI & SAATCHI/LA?
Directed all client-related and internal product information functions for Toyota's 17-model lineup of cars, trucks and SUVs to support development of $675MM national, retail, dealer and Hispanic consumer advertising, collateral materials and web site content.
-----Established strong relationships with senior members of Toyota's Vehicle Operations, Marketing and Product Planning Groups to facilitate development of creative materials through all phases of production.
-----Co-managed development of 17-product brochures including content briefs, copy, shot lists, production schedules and copy approval.
-----Curriculum advisor to University of Toyota training group for product launch, dealer collateral and online education materials.
-----Conducted research interviews and developed information architecture/content for www.planetkaizen.com, a web site designed specifically to enhance Toyota's technical and engineering brand attributes with automotive enthusiasts.
-----Created and presented ongoing product education briefings, industry trend seminars and monthly sales reports to 75-member team.
-----Supervised and mentored two product information specialists in all aspects of daily assignments.
-----Directed vehicle prep production budget ($2.4MM in 2003), vehicle procurement and relationships with four suppliers....
Product Information Director
How would you describe your time at The Richards Group?
Established the product information department to support the $260MM Hyundai national and dealer association accounts.
-----Developed internal systems and procedures to ensure technical accuracy for copy, images, pricing and disclaimers utilized in advertising (TV, radio, print) and communication materials (sales training, showroom and auto show).
-----Compiled competitive product comparisons to support value story for national Tier 2 campaign recognized by dealers and marketing team for increasing Hyundai???s market share 35% from 12/2002-6/2003.
-----Provided ongoing training to 30+ agency personnel about Hyundai and its vehicles, competitive products and the auto industry.
-----Spearheaded agency efforts on Hyundai???s Product Launch Team to create strategic deployment plans for new model introductions.
-----Initiated the ???awards/accolades??? database to centralize company and vehicle recognitions and advertising claims....
Account Director---Interactive/Design
How would you describe your time at PUBLICIS & HAL RINEY & PART...?
-----Key member of original team who launched Saturn brand and built it into one of the most recognized automotive nameplates in history. Saturn Corporation is one of the few automotive companies to have the entire organization profiled in The Harvard Business Review.
-----Provided technical expertise for GM EV1 Electric Car ???Appliances??? 90-second TV spot nominated for an Emmy. Award. Co-authored EV1 website and collateral materials.
??? Launched www.saturn.com as 2nd automotive manufacturer web site in the U.S. (www.volvocars.com debuted 1 week prior in 2/1995).
-----Directed three-to-six member interactive account/production team through five redesigns for www.saturn.com.
-----Championed agency efforts on 25-member multi-company (Saturn, GM BuyPower, IBM, EDS, Oracle) task force that designed and deployed 10 eCommerce tools that allowed consumers to build and begin vehicle purchase online. Generated $1MM incremental revenue.
-----Directed website communication strategy, information architecture, creative/content briefs, production budgets ($2.4M in 2001) and vendor contracts.
-----Initiated innovative sales/CRM tools including first 3rd party moderated owners forum, customer assistance center email response and configured-vehicle sales leads downloaded to retailers.
-----Responsible for ongoing analysis of web site and digital advertising traffic against established performance metrics for ROI and awareness.
-----Co-managed product brochure development including creative briefs, production schedules, specifications, copy development/approval, photography/asset reviews and post-production analysis....
Product Information & Strategy Director
How would you describe your time at Publicis & Hal Riney & Parn...?
-----Maintained strong long-term relationships with senior Saturn product planning, engineering, training, manufacturing, marketing and brand team leaders to facilitate a constant flow of information from every level of the company into the creative development process.
-----Represented agency on Saturn Product Development Task Force, an advisory board of retailers and marketing partners that guided future vehicle design and all product research clinics/focus groups.
??? Responsible for vehicle-related activities to support all new product launches (1991/1996 redesign, 3-door coupe, GM EV1, S-Series, L-Series, and VUE).
-----Conducted research and presented brand briefs for new business development (Saab, Jiffy Lube, Midas and Pennzoil).
-----Translated syndicated brand/product research, trend reports and tracking studies for agency and client use.
-----Reviewed national and regional communications materials to ensure technical and product accuracy.
-----Created, sold and helped implement numerous recommendations on product strategy, nomenclature, environmental, safety and other product-related topics for Saturn marketing and agency account and field teams.
-----Developed and managed the Saturn Competitive Review Advertising and Marketing (SCRAM) process that provided automotive brand mentoring and case study white papers for agency and client personnel. Annually presented to Saturn/GM Brand Marketing teams.
-----Produced 10 annual Saturn engineering road trips for 30-50 client/agency personnel to experience actual vehicle validation process and drive pre-production cars in real world conditions.
-----Managed vehicle/prototype procurement, logistics, pre-shoot inspections and location activities for vehicle advertising fleet.
-----Directed vehicle prep supplier relationships, vehicle prep production budgets (up to $1.7MM) and production estimates.
-----Represented agency on cross-functional Vehicle Launch and Marketable Product Advantage teams.
-----Managed and fostered the growth and promotion of six product information specialists....
Technical Writer/Editor
How would you describe your time at CHEK-CHART PUBLICATIONS?
-----Edited/authored New Car Cost Guide pricing manual and database, technical service manuals, ASE service technician certification textbooks, study guides and New Car Newsletter.
-----Managed new vehicle pricing database and price quote processing for 1,000 USAA members per day.
How would you describe your time at DOUGLAS KELLY & ASSOCIATES?
-----Responsible for editorial content, photography, design and production for twice-monthly 24-page automotive newspaper circulated to 150,000 households.
-----Developed advertising, consumer brochures, training materials, press releases and technical articles for healthcare, banking, technology and manufacturing clients....
Education
B.A. Communication/Public Relations/Journalism/Business
How would you describe your time at drury university?
Was very involved on campus. Served as President, VP and Rush Chairman of Fraternity...Sigma Phi Epsilon; VP of Interfraternity Council; Our 4-member AAAA team sold marketing campaign to local mall for $10,000 who used it for many years.
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