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What was the last really difficult interview question you were asked? How did you respond?

How do you think you would add value to the company ? By contributing to business planning, marketing and sales through knowledge of the industry, an ability to understand highly technical solutions and communicate business benefits and vision to prospective customers.

Posted @ 03:45PM, May 25, 2007 by Ian Tapp | Permalink
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Work history

NDS September 1992 to the present
VP Marketing and Business Development

tags:

How would you describe your time at NDS?

Business planning including opportunity analysis, product marketing management and competitor assessments.
Business development, strategic partner management and new sales prospecting in emerging markets including IPTV, internet TV, interactive TV and mobile TV.
Commercial account management
for key new customers in emerging markets.
Direct regional marketing activities including marketing communications, PR, exhibitions and conferences.

Achievements:
Established UK-based global marketing operations, launched the world's first MPEG-2 video compression system, grew sales to $35M within 2 years.
Established a regional sales and marketing operation in the US leading to first year sales of $3.5M.
Implemented business development leading to successful first sales for NDS(US) including Cablevision (Cable), Tribune (Digital Terrestrial), Fox Television (Telco), iBlast (Datacasting), Oceanic Cable and Disney Channel (Interactive TV), Intelsat and Qwest (IPTV).
... read more

Education

Chatered Institute of Marketing (UK) September 1993 to June 1995
Marketing

tags:

How would you describe your time at Chatered Institute of Marke...?

Dilpoma in Marketing achieved (DipM).
Professional membership status obtained (MCIM).
University of Herfordshire (UK) September 1978 to June 1982
Electronic Engineering

tags:

How would you describe your time at University of Herfordshire ...?

Achieved first class honors BS Electronics degree.

Ian's Network

Founder,
A New Stealthy St...
John Bornholdt
Founder, CEO,
John Bornholdt As...

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