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Jack always has a more interesting way to look at something than anyone else. Which means his storytelling is more riveting than just about anyone else's. And because he writes these stories down, they demand to be read. So, when people read things he writes, they pay attention. And usually, they do exactly what Jack asks them to do. Which is to buy the product, or fill in the coupon, or ask for a free sample, or go to the web site, or bring money in bushel baskets. Just ask Jack.
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