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James Wisdom
West Chester, PA
currently: Job hunting
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Answers from James
What was your most bizarre interview experience like?
I had one of those interviews that is advertised like an interview but when you get there it's actually a pyramid scheme looking for motivated, unhappy young professionals to sell supplements. I had already been down that road so I walked out but they were very upset that I didn't just sit there like the rest of the docile group.... 
Posted @ 08:33PM, February 05, 2007
by James Wisdom | Permalink
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Work history
AFLAC
March 2009 to the present
Director, New Media
tags:
marketing social internet fac...
How would you describe your time at AFLAC?
Drives strategy development, planning, budgeting, and implementation of all communications and marketing functions that drive brand awareness on the Web through user-generated media sites, blogs, forums, content syndication services, and interactive community and social networking channels; creates a dialogue (and dialogue tools) with target audiences to build on Aflac???s image and reputation; recommends and deploys an appropriate mix of communications strategies and tactics with blogs, social media networks, social bookmarking, discussion groups and forums to drive brand awareness, engagement, and traffic to Aflac???s website/landing pages/social media pages in support of the overall web/social networking strategy and goals set by management....
Management Consultant, Retail Multichannel & Ecommerce
tags:
social
• merchandising
• internet
• ecommerce
• marketing
• web 2.0
• strategy
• content management
How would you describe your time at Accenture?
The "must-have adviser" in business and technology consulting ($25B/yr), Accenture is known for "dreaming up and building services so cutting edge that they'll be required to compete in any industry." (BusinessWeek)
- Creation of multichannel, web 2.0, social and Ecommerce IP assets; top trends, market survey and research assets to support sales efforts and accelerators.
- Development of strategic blueprint for long-term merchandising management system encompassing multichannel support of product catalog, metrics & performance measurement, content management, price & offer optimization for top-tier US Airline client ($17B/yr Rev. 07).
- Creation of Enterprise Content Management strategy encompassing all unstructured data, web content management, marketing and creative support, and digital asset management for lead US Agriculture firm encompassing 70+ Business units ($90B/yr Rev. 07)
- Scoping, analysis and planning of Credit Card transaction and tokenization system for the #1 US Electronics retailer ($40B/yr Rev. 07)...
QVC
November 2000 to July 2007
Content Manager
tags:
internet
• marketing
• web
• content
• metrics
• management
• ecommerce
• user interface
• ebusiness
How would you describe your time at QVC?
Global leader in electronic retail with sales consistently in the top 5 of ecommerce general merchants, Forrester Research has said that QVC's "Internet team gets more done in one quarter than most retailers get accomplished in a year." (Mastering Multichannel Retailing, Carrie Johnson)
- Led staff responsible for promotional marketing of all QVC.com web pages across product categories plus customer service, brand and corporate content - $3M average daily sales.
- Conceived of and spearheaded numerous multichannel marketing, merchandising, content and brand initiatives, including "What's New," Interactive Media content for $12M Dell TSV, Edition Specials, Year-End Clearance, KitchenAid Video Initiative, and Online Voting to Onair.
- Strategic development of QVC.com online community project requirements, including forums, blogs, user profile, UGC, galleries and other customer-facing elements.
- Member Online Strategy Team - Drove and influenced the majority of significant multi-channel and online initiatives executed by QVC. Trusted influencer of top QVC management.
- Analysis of conversion, spend, traffic and clickstream metrics to identify and leverage performance drivers for site performance across product categories. Forecasting of future performance to ensure ROI.
- Key member of myQVC Portal Governance Board to unify numerous internal applications, content and communities into a single intranet site for all QVC employees.
- Customer-facing and internal QVC.com liason for outreach activities such as Red Carpet Weekend.
- Led daily site production and QA, as well as Ecommerce project lifecycle in collaboration with IT, Design, Development, Interface, Training, Customer Service, Vendor and Business groups.
- Project Manager of 2002 and 2003 QVC.com Homepage and Masthead Redesigns and Product Reclassifications; ensured successful hard-date launch impacting 80+ stakeholders and participants from numerous areas of the organization. Managed 15 focus groups for customer experience, IT coordination, storyboards, management approval, final coding and QA. Delivered on time and as specified.
- Conceived of and led numerous streamlining initiatives including structured Content sharing, Product Detail Enhancement Brief, Electronic Routing, eProject process, DCI management, and Homepage Brief
- QVC University facilitator and program development: Intro to QVC.com. Developed and delivered presentation, several interactive activities and played key role in class structure.
- Developed change management program: The QVC.com Roadshow, to communicate strategic multichannel direction and collect feedback from QVC Customer Service Personnel at US sites....
Contract Administration & Intranet Development
Senior Reviewer
tags:
music
• reviews
• indie
• pitchfork
• reviewer
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