J.B. Davis

How would you describe your time at Blue Cross Blue Shield Asso...?

??? As cornerstone of effort to introduce band management best practices at national level, leading development of innovative Brand Essence Initiative that (1) distills Blue positioning into single statement, and (2) provides senior Plan leadership with practical tools, training, and web support to ensure that marketing communications and customer experiences accurately reflected current and envisioned positioning. Informed by advisory council of CMOs and supported by national board of directors, wrote Essence Statement, crafted strategic rationale, managed national branding agency and internal team, ensured that work streams synced with broader strategies to remain leader in changing industry, developed segmented launch plan, and staged training. Result: Blues will have robust guide for ensuring marketing and experiences ???on brand???....