Jonathon D. Colman

Seattle, WA

currently: Here to network

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What path did you take to your current career?

Jonathon D. Colman is the associate director of digital marketing for The Nature Conservancy, where he leads the strategic marketing and promotion of the Conservancy's web site at http://www.nature.org/

For more than a decade, Jonathon has designed, developed, and promoted web sites for large companies and nonprofits, including The Nature Conservancy, Conservation International and IBM. His expertise lies in web strategy, online marketing and outreach, search engine optimization and marketing, and engaging "web 2.0" news portals (Digg, Netscape, Newsvine) and online social networks (MySpace, Facebook, Care2) to build buzz and support good causes.

Jonathon is an acclaimed public speaker at large conferences covering the leading edge of nonprofit technology, marketing, and fundraising. His past speaking engagements include the American Marketing Association Nonprofit Marketing Conference, the NTEN National Technology Conference, the Direct Marketing Association of Washington/American Fundraising Professionals "Bridge to Integrated Marketing" conference, and the Washington, DC Web Managers Roundtable.

Jonathon served a Peace Corps Volunteer in Burkina Faso, West Africa, where he lived in a small village performing rural health development work including education and health infrastructure capacity-building.

Jonathon graduated magna cum laude from the Scientific and Technical Communication program at Michigan Technological University. He has also pursued post-graduate study in human-computer interaction and user interface development at Rensselaer Polytechnic Institute.

A runner, biker, treehugger, and EcoGeek, Jonathon lives in Seattle, WA with his wife, Marja.... read more

Posted @ 07:43AM, September 21, 2007 by Jonathon D. Colman | Permalink
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Work history

The Nature Conservancy August 2004 to the present
Associate Director, Digital Marketing

tags: • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

How would you describe your time at The Nature Conservancy?

* Lead strategic production, management, marketing and promotion of http://www.nature.org/
* Lead strategy for foundational technology projects including implementaiton of new enterprise web content management system and robust web analytics platform
* Direct search engine optimization (SEO) and search engine marketing (SEM) initiatives as well as engage in online social networks to build The Nature Conservancy's brand, findability, and drive engagement
* Measure, analyze and report the success of strategic web projects and promotions to executive management
* Conduct training of colleagues on best practices for web development, marketing, and promotion
* Evangelize use of the web (especially "web 2.0") as a communications and marketing channel throughout The Nature Conservancy and beyond in the wider nonprofit community... read more
new target internet design and development March 2004 to August 2004
User Interface Architect

tags: • • • • • • • • • • • • • •

How would you describe your time at new target internet design ...?

* Create design concepts for web sites, redesigns based on client specifications
* Produce dynamic web sites, creating all code, graphics, and interactive effects
* Implement content management systems for news, calendar, forms, and text
conservation international March 2003 to March 2004
Web Communications and Content Manager

tags: • • • • • • • • • • • • • • •

How would you describe your time at conservation international?

* Launched and enhanced usability of dynamic scientific data-sharing portal
* Designed accessible, web standards-compliant XHTML interfaces for CD-ROMs
great lakes commission April 2001 to May 2003
Webmaster and Publications Designer

tags: • • • • • • • • • • • •

How would you describe your time at great lakes commission?

* Redesigned Commission's web site to enhance appearance, behavior, ease-of-use
* Created, managed dynamic PHP e-commerce web sites and MySQL databases
u.s. peace corps June 1999 to November 2000
Peace Corps Volunteer

tags: • • • • • • • • • • • • • • •

How would you describe your time at u.s. peace corps?

* Helped village communities assess health needs, learn how to avoid diseases
* Trained new volunteers in French, cross-cultural adaptation, bike maintenance
IBM June 1997 to May 1999
Lead Information Developer

tags: • • • • • • • • • • •

How would you describe your time at IBM?

* Documented and structured TCP/IP, Java, and file system information articles

Education

Rensselaer Polytechnic Institute November 1997 to November 1998
Human-Computer Interaction

tags: • •

How would you describe your time at Rensselaer Polytechnic Inst...?

* Focus on graphical user interface (GUI) development
* Concentration in usability studies
michigan technological university August 1993 to June 1997
B.S., Scientific and Technical Communication

tags: • • • • • • •

How would you describe your time at michigan technological univ...?

* Concentration in graphic design and information design
* Dual minor in American literature and biology

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