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Answers from Jennifer

What advice do you have for someone looking for their first job out of college?

Be bold! Write a list of all the things you've ever wanted to try and get your foot in the door in one of those areas. Never leave room for regret!

Posted @ 07:32PM, May 18, 2008 by Jennifer Neeley | Permalink
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Work history

MediaZone May 2008 to the present
Lead Product Manager

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How would you describe your time at MediaZone?

Play integral role in product management functions, while serving as key point of communication for teams company-wide. Coordinate and communicate product activities and status with team members, management and other operating departments, while enforcing standards, procedures, and product methodologies. Participate in full product development lifecycle, from market research and concept testing to beta testing, launch, and post launch evaluation. Form strong working relationship with Business Development, Channel Management and Engineering Departments, and customers, to ensure the accurate interpretation and implementation of operational and business needs into detailed
product requirements, functional specifications and project work plans. Analyze/leverage data to develop product vision and business plans in support of company business objectives. Deliver comprehensive presentations to executive-level management. Prioritize product features, enhancements and make opportunity cost decisions. Develop Product Requirements Documents (PRDs), and participate in developing prototypes and user interface designs. Plan and coordinate new product launches from concept to market launch, while working closely with Project Management Department to manage project timelines, anticipate deviations from plan, and proactively identify recommend solutions.
* Developed product documentation used to present company???s multi-million dollar bid to SANZAR for Tri-Nations rugby Internet media rights.
... read more
MediaZone July 2007 to the present
Web Content Manager

tags:

How would you describe your time at MediaZone?

Oversee all aspects of international channel Web content for leading global online broadcaster specializing in sports, entertainment, and international programming. Liaise between channel managers and editorial, technical, marketing and business development departments to create multi-lingual, customized content for customers in Brazil, India, China, Couth Africa and other markets. Spearhead growth from subscription only to hybrid revenue model. Coordinate closely with executive
level management regarding project progress, implementation of corporate strategy and ongoing Web management issues. Communicate with multiple sources to resolve problems as required. Formulate, document and implement processes company-wide to facilitate inter-departmental communication, and streamline Web site development/production lifecycle. Develop and control budgets, while identifying potentially lucrative markets and revenue generating opportunities. Manage partner relationships, drive QA processes, participate in content rights acquisition negotiations, and supervise all facets of Web content, including video, audio, images and news feeds.
* Played integral role in launching behind-schedule and technically flawed ???Brazil Channel??? on time and under budget; received commendations from executive level management for exemplary performance.
* Identified QA/production issue prior to Web site launch, saving $20,000 in marketing costs.
... read more
ResumeMastery.com / TheResumeMaster.com January 2006 to July 2007
CEO/Blogger

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How would you describe your time at ResumeMastery.com / TheResu...?

Hold responsibility for full lifecycle development of company Web site, including content creation and management, site design, infrastructure development, marketing/advertising and strategic planning. Coordinate closely with client to ascertain and implement site and business requirements in accordance with specified budget and timeframe parameters.... read more
Managing Editor, KQCA-TV

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How would you describe your time at InternetBroadcasting (Hears...?

Conceptualized, developed and implemented station Web site (wb58tv.com; now my58.com), with responsibility for gathering and compiling information, images, and video from variety of outlets, to drive page views and raise station visibility. Wrote and edited materials, while integrating compelling and creative text, still images, audio and video components, mobile access functions, interactive elements and links to relevant Internet resources. Directed daily activities of station staff in completion of diverse Web site functions and responsibilities to the highest standards. Attended promotion department meetings, contribute ideas for cross-promotional projects, and evaluated programming lineup to decide which shows to feature online and utilization of promotional elements. Coordinated closely with executive-level Hearst-Argyle management, and internal sales and marketing personnel, regarding formulation and implementation of convergence marketing and branding strategies.
* Successfully brought Web site from planning stages to launch within three weeks; succeeded in launching on schedule with highest degrees of client satisfaction.
* Drove 1000% increase in page views, and increased unique users by 300%.
... read more
KTVU-TV January 2005 to March 2005
Web Site Producer

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How would you describe your time at KTVU-TV?

Fulfilled multiple, simultaneous duties for leading Bay area TV station, with primary responsibility for writing and producing entertainment and hard news stories for KTVU.com as well as Bayinsider.com and station???s nationally honored 10 p.m. newscast, while maintaining highest levels of journalistic accuracy and attention to detail. Ensured Web site was updated and maintained in timely manner to ensure optimal coverage of breaking news stories.
* Formed strong working relationships with station personnel at all levels, encompassing senior management, newsroom personnel, news anchors and on-air reporters.
... read more
NBC News September 2003 to January 2004
Editor

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How would you describe your time at NBC News?

Worked editorially with the Today show, Nightly News and Dateline. Held additional responsibility for researching and writing content for 221 NBC affiliates and MSNBC. Fulfilled numerous hands-on broadcast duties, including setup of live shots and participating in production of satellite interviews.... read more
ABC7 / KGO-TV/DT June 2000 to August 2003
Senior Producer and Online Journalist

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How would you describe your time at ABC7 / KGO-TV/DT?

Introduced new, innovative and interactive elements to station Web site (abc7news.com), in addition to working with ABC News on stories of national importance.
* Received NATAS Emmy Award nomination, 2002.
KJEO-TV (CBS) (NOW KGPE-TV) January 1997 to September 1998
Executive Producer/Producer/Writer

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How would you describe your time at KJEO-TV (CBS) (NOW KGPE-TV)?

Fulfilled multiple, simultaneous roles, including Reporter, Assignment Desk Editor, Linear/Non-linear Editor, Newscast Producer/Writer and Executive Producer.
* Received NATAS Emmy Award nomination, 1998.

Education

Journalism

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How would you describe your time at columbia university graduat...?

Masters Degree in Journalism, 2004
Selected as Executive Producer/Writer/Reporter - ???Columbia News Tonight??? news broadcast
American Conservatory Theater (ACT) May 1999 to September 1999
Acting

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How would you describe your time at American Conservatory Theat...?

Certificate in Acting - Summer Training Congress (STC)
university of california at berkeley August 1993 to May 1997
English

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How would you describe your time at university of california at...?

Bachelor of Arts Degree in English, 1997

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Recommendations

At Zatso, Jen proved to be a sharp journalist and a good web producer. And this was early Web 1.0, when content management and interactive media were difficult to do well. Through all the politics and surprises that come with working in a startup environment, Jennifer was able to persevere and act as a real leader and mentor to a very young group of cyberjournalists.

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