|
|
Joe Hage
Seattle, WA
currently: Here to network
|
Work history
Director of Marketing Communications
tags:
marketing strategy seattle
• innovative thinking
safeco
July 2006 to September 2007
Assistant Vice President of Marketing
tags:
collateral
• branding
• innovation
• direct marketing
• creativity
• strategy
• communication
How would you describe your time at safeco?
Lead marketing for Safeco's $4-billion personal insurance division (65% of revenues). Develop and execute comprehensive programs to support auto, homeowners and other insurance products for individuals.
- Identified as a high-potential employee within six months of hire.
- Conceived a unique-to-the-industry insight and led a cross-functional team to make it a reality. The scope helps retain thousands who change addresses each year.
- Trademarked two concepts, one of which may be patentable and may change the way products are sold.
- Recommended a process innovation, now in development, that may quadruple cross sales of a product.
- Authored a 60-page, industry award-winning playbook to help our agents better understand Safeco, the products and markets we support and where we are most competitive.
- Persuaded Safeco to share more about our pricing methodologies with our agent partners. Produced three guidebooks (240,000 total circulation) to rave employee and agency reviews. Won industry recognition.... 
Director of Marketing
How would you describe your time at STOCKPOT, a $100-million Ca...?
Reported to the President with responsibility for directing all branding, positioning, advertising, public relations, direct marketing, and interactive efforts. Exceeded plan by 25% in first full year while cutting 25% of the budget.
- Generated $100,000 to $400,000 in new business by conceiving and executing the first-ever StockPot culinary conference for 10 major universities, including Harvard, Stanford, and Duke.
- Delivered $100,000 in new business from the concept, development, and execution of an integrated direct marketing plan including direct mail, print and online media, sampling, and telemarketing.
- Enhanced the relationship with Sysco, the largest US foodservice distributor (50%+ of StockPot's foodservice revenues and up 9% versus prior year). Chosen by Sysco Corporate to lead the category with a presentation designed to emphasize prepared soup as a strategic imperative at their national Innovation Conference. Won approval to launch Sysco-endorsed national marketing program to all regional businesses.
- Doubled StockPot's earned media coverage versus year ago by nurturing relationships with, and delivering programs to, trade publications. Supported 20+ new products with these programs, a new advertising campaign, and initiatives targeting operators, brokers, and distributors.
- Built a solid marketing organization structure and the skills to deliver world-class competence....
Education
Marketing and Finance
How would you describe your time at wharton school of business?
- Actor and writer, Wharton Follies
Similar People
Coro Fellow in Pu...
Coro New York Lea...
|
Senior Marketing ...
QS LIMITED
|
HR Assistant
baker & mckenzie
|
|
|
|
Director of Busin...
Cole & Weber ...
|
VP, Business Deve...
DirectEmployers /...
|
Director, Corpora...
Jobster
|
|
|
|
