joel kirstein

OBJECTIVE:
Seeking a full time Creative Director's position in a Shopper Marketing capacity with major clients, specializing in retail activation. Proprietary-level work has always been my goal by delivering results that creates culture, not by following it. Strategic thinking that moves the needle forward for clients with distinct responses and results that resonate in the market space. Establishing and managing best practices for building brand equity that works across integrated cross-platform consumer touch points: shopper marketing, branding, category management, experiential marketing, print, internet and experiential marketing. Ensuring strong consumer appeal, shelf impact and drive consumer takeaway and sales, using both internal and external best practices as benchmarks.

CREDENTIALS:
Dynamic 25-year career built on strong blend of strategic skills, creative excellence and past entrepreneurial experience, complemented by successfully elevating client's ROI's. Expertise in integrated cross-platform consumer marketing and broad scope of categories: experiential shopper marketing, branding, cpg, food, beverage, qsr, hbc, retail, household, pet care, automotive after-market, private label, licensing and entertainment. Always under-promises and over-delivers with a Return-On-Innovation!

SKILLS:
Shopper Marketing, Strategic Development, Integrated Cross-Platform Programs, Brand Communication Management, New Business Development, Entertainment, Licensing, Promotional, Creative Direction, Experiential Marketing, Concept and Content Development, Project Lifecycle Management, Client Relationship Management, Mobile and Event Marketing, Cost Reduction/Containment Resource, Allocation/Budgeting, Design, Copywriting, Brand Category Management, Staff Management, Profit/Loss - ROI Evaluation, Bottom-line Impacts.
Technical: hands-on proficiency in Mac OS 10.5.5, Adobe Creative Suite 3.3 - Illustrator, Photoshop, InDesign, Acrobat 9.0; QuarkXpress 8.0; Microsoft Word 2008; Microsoft PowerPoint, Entourage....