Joe Spencer

Work history

Spencer e-Strategies September 2008 to the present

Web Strategist

tags: web analytics • usability • seo • web strategy

ricardo.ch AG July 2008 to September 2008

SEO / SEM Manager

tags: seo and sem marketing

EasyToBook GmbH March 2007 to June 2008

Strategic - Operational Director

tags: globalization • usability • social media marketing • google adwords • marketing strategy • project management • seo strategy • online travel • content mangement

How would you describe your time at EasyToBook GmbH?

Lead strategic and operational initiatives critical to the on-going growth in the online travel industry. Initiatives include creating new strategic partnerships, expanding hotel inventory, evaluation and planning of several new products, redefining marketing channel strategy, and reorganization ...

TomTom International BV May 2005 to June 2006

Global Web Manager

tags: xhtml • adobe photoshop • globalization and localization • css • direct marketing • e-commerce management • team management • content mangement • crm & database marketing • adobe illustrator • enewsletters • seo strategy • web 2.0 • online marketing strategist • xml • google adwords • usability • web design • consumer electronics industry • project management

How would you describe your time at TomTom International BV?

Management of the Web Team responsible for managing, executing and evaluating all TomTom???s web communications, based on budget and in alignment with TomTom???s tactical marketing plan. Create new business processes for handling the demand of website maintenance and new projects.

Philips Electronics BV October 2001 to June 2005

European Web Manager

tags: crm & database marketing • consumer electronics industry • direct marketing • e-commerce management • google adwords • enewsletters • online marketing strategist • seo strategy • project management • xml • globalization and localization • usability • team management • content mangement • business process development

How would you describe your time at Philips Electronics BV?

Core area of responsibility was to create the Central Web Management Team which organizes the content collection and creation for the localized consumer electronics product catalogues, online and printed catalogues. Create ISO Standard business processes to structure the Global demand of website ...

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Switzerland

Work history

How would you describe your time at EasyToBook GmbH?

How would you describe your time at TomTom International BV?

How would you describe your time at Philips Electronics BV?

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