Work history
Product Marketing Manager
tags:
positioning
• product marketing
• product messaging
• market strategy
• branding
• market research
How would you describe your time at Airbiquity?
Led the discovery, strategy and execution of the company's entry into the connected navigation device vertical market. Established ecosystem of regional content suppliers for deployment of services in North America, Europe and Asia. Forged relationships with major OEMs and ODMs in China, Taiwan and Korea earning the company a respected position in the consumer navigation value chain. Developed close working relationships with primary industry analyst groups, including Gartner, ABI, iSuppli and Canalys. Responsible for creative development and execution of communications and PR strategies.
Key Achievements:
* Active in all aspects of RFI and RFP responses for world-wide programs with companies including Ford, General Motors, Nissan, Toyota, Hyundai, Microsoft, TellMe and Elektrobit.
* Developed product messaging and campaign platform for vehicle telematics and connected services.
* Managed prototype development for in-vehicle telematics and connected navigation hardware.
* Conducted large-scale consumer research studies, instrumental in shaping business strategy.
* Developed displays, collateral, and pre-event media campaigns for major industry conferences.
* Managed departmental budget and integrated ROI and KPI metrics into status reporting process.
* Created company's brand presence in Asia, including the selection and registration of Chinese company name, and media outreach.... 
Marketing Director; Product Manager
How would you describe your time at Iomedex?
Managed marketing program for product line of database and mobile computing applications. Directed interaction with user community to ensure alignment of software development roadmap and customer requirements. Designed campaigns to mitigate customers' change management impact and promote successful program launch. Served as primary media contact and company spokesman.
Key Achievements:
* Conducted comprehensive customer needs assessments to build reporting services used by government agencies, creating additional revenue stream for the company.
* Developed product collateral materials, media strategy and promotional campaigns.
* Organized television production of the product 'in-action' which aired worldwide on a major technology program and generated over 100 solid sales leads.
* Managed production of multimedia demos and constructed online training programs.
* Analyzed usage data and customer feedback to refine the user interfaces, for both mobile computing and web-based applications....
Logix3
January 2000 to October 2005
Product Marketing Director
How would you describe your time at Logix3?
Responsible for executing the marketing strategy for the company's collaborative product information management platform. Targeted key clients to align marketing campaign with specific business requirements. Refined workflow processes and developed programs to drive user adoption.
Key Achievements:
* Designed workflow solution that completely revised the artwork approval workflow for a Fortune 100 customer, yielding 250% improvement in speed to market with new packaging, and subsequent annual revenue improvement in excess of $2,000,000.
* Led team responsible for the on-boarding of 2,000 supplier customers to capture product information and ensure data integrity and accuracy for more than 25,000 products.
* Developed company marketing materials, customer presentations and electronic media.
* Launched user group forum to identify system gaps and develop solutions to overcome critical customer issues. Provided detailed analysis of the impact on development resources....
Education
BS, International Business
