Work history
Marketing Director
tags:
budgeting
• analytical
• direct mail
• marketing
• roi
• management
• advertising
• direct marketing
How would you describe your time at Comcast Cable Communications?
Management of marketing and advertising for urban cable television system. Directly manage 4 marketing coordinators and direct sales team.
* Retooled and re-energized direct sales program; doubling sales performance
* Redesigned advertising and direct marketing campaign schedules and channels to increase cost-effectiveness and marketing message repetition; most recently exceeded Q1 2007 budgeted gains across all managed product lines.
* Introduced improved tracking and performance of marketing campaigns
* Established retention marketing programs, including post-order tele-retention and direct mail, to increase customer satisfaction levels and lower churn... 
Marketing Director
tags:
analytical
• direct mail
• management
• marketing
• direct marketing
• budgeting
• advertising
• roi
• marketing manager
How would you describe your time at Cequel III?
Controlled all marketing activity, budgeting and P&L for 100K-customer region throughout 8 eastern and Midwestern states, stretching from Missouri to Maryland
* More than doubled product segment revenues in one year and maximized revenues by competitively pricing services and by successfully launching and re-launching High-Speed Internet services in numerous and varied markets, and against several entrenched competitors;
* Streamlined pricing, campaigns and offerings to aggressively win and retain more customers from extremely competitive satellite and broadband competitors
* Saved $100K+ direct mail funds annually (1/12 of region's $1.2 Million marketing budget) by optimizing mailing database
* Increased cost-effectiveness by 200% of direct mail campaigns by introducing direct marketing industry standard methods to the marketing mix
* Successfully introduced guerilla marketing tactics to sell product where general and direct marketing was infeasible or cost-preventative...
Director, Marketing Communications
tags:
advertising
• analytical
• direct mail
• marketing
• management
• creative
• direct marketing
How would you describe your time at MarCom Resources?
Marketing planning for small businesses and large corporations. Consulted on current and future marketing practices, recommend critical paths, create, outsource and manage marketing campaigns and projects.
* Increased clients' qualified web traffic 1000+% through cost-effective and targeted search engine advertising and optimization...
Project Manager, Retention & Loyalty
tags:
direct mail
• loyalty
• analytical
• creative
• retention
How would you describe your time at Verizon Wireless?
Responsible for retention programs for 1.2 million customers. Leader of Churn Task Force.
* 18% direct marketing sales response: Initiated and produced database-driven upgrade direct mail campaign to retain high-value customers and extend contracts at least one year; utilized LTV (Life Time Value) and revenue scores to determine targets
* Saved over $150,000 in projected annual losses: Researched and wrote white paper, and trained Retention Call Center staff, about a major competitor's new "rollover minute" threat in the marketplace
* Improved region's Churn Task Force to be more responsive to Loyalty Call Center and distribution channel concerns about competitive threats; saved potential annual losses of over $500K...
Regional Marketing Manager
tags:
creative
• marketing manager
• marketing
• analytical
• roi
• direct marketing
• budgeting
• management
• direct mail
• advertising
How would you describe your time at Insight Communications?
* Exceeded budgeted product penetration levels and achieved higher than budgeted customer retention
* Saved $120,000 in annual revenues: Eliminated satellite competition threat at a major multiple dwelling unit complex
* Initiated direct sales sweep that enabled a thorough coverage of the market and maximized sales
* Saved a projected $100,000 in annual revenues: Initiated and established effective and innovative Field Customer Care position, which was later featured in a national trade journal...
Education
B. Sc. Marketing
How would you describe your time at western governors university?
MBA Candidate - Western Governors University
* expected B.Sc. Marketing graduation December 2007; MBA June 2009
Broadcasting
tags:
radio
• television
• broadcasting
How would you describe your time at H. B. Beal Tech (London, Ca...?
Radio Broadcasting honors graduate.
This is the same broadcasting program Emmy Award winning director Brad Turner (24, Prison Break, etc.) attended, and is a fellow honors graduate.
Academy Award winner Paul Haggis also attended Beal before hitting Hollywood.
Jonathan has
