Julie McCullough
Salinas, CA
currently: Open for projects
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Work history
Direct Marketing Manager
How would you describe your time at Bank of America?
Led non-profit employee integrated campaign to 175,000 recipients in 15,500 units nationwide. Resulted in the most successful corporate campaign at 109.5% of goal and winning the Spirit of America Award, the highest corporate honor bestowed by the United Way.
Developed new customer retention program by segmenting a customer database into life stage segments and creating a direct mail matrix program targeting new customers according to segment and using one-to-one marketing to speak to them specifically about recent life events.
Developed strategies for national and regional direct response programs and tests that focus on targeting the appropriate database segments in order increase response and reduce costs.
Measured and analyzed marketing programs to look for opportunities to improve audience database, creative, pricing, offer, segmentation, etc.
Managed direct marketing agencies and third party suppliers.... 
Marketing Manager
How would you describe your time at Prudential Bank?
Planned and implemented acquisition marketing programs involving cross-functional departments, direct marketing agencies, and co-brand partner.
Lead program teams for all co-brand marketing programs from concept and implementation through conducting operational tests and risk assessment.
Maximized database targeting efforts utilizing response and activation analyses to increase profits.
Designed, developed and implemented acquisition plans for new product direct marketing tests and campaign launch.
Managed the development and process of prospect database, including market analysis, variable selection, credit bureau prescreening, and low risk/high profit list selection.
Participated in the analysis of new product test results, including profiling and modeling, to determine response indicators such as risk score, home market value, income and direct mail creative.
Managed outbound telemarketing campaign via external telemarketing agency....
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