Work history
Director of Marketing
tags:
executive
• messaging & positioning
• communication
• public relations
• marketing communications
• sales training
• contract negotiation
• business development
How would you describe your time at Verdant Wood Technologies?
Led the strategic marketing direction of the company; driving new product introduction and existing product penetration in the building materials industry.
- Developed all business plans, marketing communications, sales training and partner materials; including the introduction of two new product categories to the building industry.
- Drove business negotiations resulting in the company's first international licensee of a new environmentally superior wood modification technology.
- Spearheaded PR activities generating product feature stories, product mentions, awards and millions of impressions.... 
Marketing Manager
tags:
marketing communications
• communication
• messaging & positioning
• sales training
• product management
• contract negotiation
• marketing
How would you describe your time at T-Mobile?
Responsible for the penetration of traditional business focused mobile devices into the consumer segment. Drove the T-Mobile HotSpot enterprise marketing strategy and execution.
- Developed the value proposition, key messaging and marketing plans for new products. Headed a successful product launch, exceeding consumer acquisition goals by 33%
- Developed Enterprise marketing programs that directly contributed to quadrupling partner revenue in one year.
- Managed and negotiated a Nikon partnership resulting in over 216 million consumer impressions and $4 million in marketing value provided by Nikon.
- Managed partner relationships key to the success of the business, including manufacturing partners, consultants and design firms....
Product Manager
tags:
sales training
• channel management
• product management
• marketing communications
• messaging & positioning
How would you describe your time at Microsoft?
Responsibility for all Microsoft Office consumer marketing activities in the US.
- Instrumental in the launch of Office Student & Teacher edition. Consistently the number 1 Microsoft product at retail, representing $259M in revenue in the first year.
- Responsible for channel management and marketing programs which resulted in exceeding revenue expectations by 29%.
- Managed research projects which helped determine the Office Home strategy by analyzing valuable information about customer demographics, purchasing habits and product usage.
- Developed many successful promotions, advertising and events including: event tours, webcasts, advertising, sweepstakes, customer & channel rebates, partner offers, etc....
